Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

TfGM Sponsorship Agency Service Framework

Transport for Greater Manchester

This public procurement record has 2 releases in its history.

Award

31 Aug 2021 at 15:49

Award Notice
Tender

12 Mar 2021 at 19:16

Tender Notice
Summary of the contracting process

Transport for Greater Manchester (TfGM) is currently engaged in the procurement process for the "TfGM Sponsorship Agency Service Framework," aimed at establishing a framework for services related to sponsorship agency services. The process falls under the category of business services, specifically in law, marketing, consulting, recruitment, printing, and security. The procurement has been structured as an open tender, with a total estimated value of £800,000. As of now, the tender is in the 'active' stage and expected submissions are required to be made by 12 April 2021 at 16:00 BST, at the TfGM headquarters located in Manchester, UK.

This procurement presents substantial growth opportunities for businesses, particularly those specialising in marketing, sponsorship, and consultancy services. Agencies that can demonstrate expertise in valuing sponsorship assets and developing commercial partnerships would be well-positioned to compete. The successful applicants will participate in a framework that enables TfGM to maximise revenue through innovative commercial partnerships, potentially collaborating with prominent brands and events within Greater Manchester.

How relevant is this notice?

Notice Information

Notice Title

TfGM Sponsorship Agency Service Framework

Notice Description

Transport for Greater Manchester (TfGM) is to establish a Framework to cover Sponsorship Agency Services.

Lot Information

Sponsorship Asset Valuation

Procurement for the establishment of a Framework to cover Sponsorship Agency Services. TfGM's Commercial team has been successfully generating income through the exploitation of TfGM's diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year. We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives. This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market. Lot 1 of the framework requires agencies to support with the valuation and viability of existing projects within its portfolio but also to assist with the identification of opportunities not currently scoped for commercial sponsorship. The agencies should be able to help TfGM respond to demands from the market regarding the types of projects brands are looking to invest in.

Taking Sponsorship Opportunity to Market

Procurement for the establishment of a Framework to cover Sponsorship Agency Services. TfGM's Commercial team has been successfully generating income through the exploitation of TfGM's diverse assets over the last few years; identifying and delivering new and innovative commercial partnerships aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040. This work has included successful partnerships with Vodafone (official Metrolink wifi sponsor), intu Trafford Centre (stop naming rights) and numerous campaigns with major events and brands within GM, including Ikea, BBC, Manchester International Festival and RHS. The team won the Silver Award in the Media Sales category in the Prolific North Awards 2019 and have delivered increased income levels as a result of their commercial partnerships work year on year. We anticipate that further opportunities will be identified and developed as a result of this procurement and believe that TfGM is able to offer many potential and visible opportunities, including the ability to reach both mass and specifically targeted audiences; a strong positive brand association with Manchester; the opportunity to provide a real life showcase of products and services and the ability to satisfy a wide range of marketing objectives. This procurement seeks to provide a framework agreement made up of two Lots tilted: Lot 1: Sponsorship Asset Valuation and Lot 2: Taking Sponsorship Opportunity to Market. Lot 2 of the framework requires agencies to either lead or support with taking the opportunity identified to the market to achieve and exceed the estimated revenue from organisations suitable for an organisation such in the public sector as TfGM.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-029b6d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/021483-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
£800,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
31 Aug 20214 years ago
Submission Deadline
12 Apr 2021Expired
Future Notice Date
Not specified
Award Date
21 Jun 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Transport for Greater Manchester
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 3BG
Postcode Area
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
TLD3 Greater Manchester
Local Authority
Manchester
Electoral Ward
Piccadilly
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
3
Supplier Names

Phar Partnerships Ltd

Reg & Co Ltd

The Superlative Group

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...