Notice Information
Notice Title
Student Recruitment and Conversion Service
Notice Description
The University requires a managed service that improves the speed and rate at which initial approaches from prospective students are converted into enrolments of those students.
Lot Information
Lot 1
The University is looking to improve the speed and rate at which it converts initial approaches from prospective students to enrolment of those students. To this end, the University requires a managed service that provides: * Enquiry & Offer Management - including dedicated resource providing multi-channel, personalised one-to-one responses to inbound queries and proactive marketing automation services 20 hours a day including marketing automation nurturing. * Proactive Offer Conversion Services - proactive, personalised one-to-one engagement to encourage conversion to enrolments. * Admissions Services - provision of extra expert resource at peak times to improve turnaround times. * Access to a Customer Relationship Management system to provide one-to-one student engagement and detailed student journey tracking.
Options: The service will be reviewed at the end of an initial 3 year period with an option to extend for a further 3 years.
Procurement Information
This is a group of highly-specialised services and market analysis has not revealed any alternative provider with a track record of delivering similar services to similar organisations to the University of York. The University believes that this provider is the only single supplier who can holistically provide the unique and specific combination of services, experience, technology and data required by the University including access to detailed Domestic and International Student Survey data, a CRM and student mobility software.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-029ca1
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/005424-2021
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Limited
- Procurement Method Details
- Negotiated without publication of a contract notice
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
80 - Education and training services
-
- CPV Codes
80300000 - Higher education services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- £1,300,000 £1M-£10M
Notice Dates
- Publication Date
- 17 Mar 20214 years ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 16 Mar 20214 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Not Specified
- Awards Status
- Active
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- UNIVERSITY OF YORK
- Contact Name
- Rob Hunt
- Contact Email
- procurement@york.ac.uk
- Contact Phone
- +44 1904328201
Buyer Location
- Locality
- YORK
- Postcode
- YO10 5DD
- Post Town
- York
- Country
- England
-
- Major Region (ITL 1)
- TLE Yorkshire and The Humber
- Basic Region (ITL 2)
- TLE2 North Yorkshire
- Small Region (ITL 3)
- TLE21 York
- Delivery Location
- TLE21 York
-
- Local Authority
- York
- Electoral Ward
- Hull Road
- Westminster Constituency
- York Central
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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