(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-029fa2-2021-03-26T10:51:25Z",
    "date": "2021-03-26T10:51:25Z",
    "ocid": "ocds-h6vhtk-029fa2",
    "initiationType": "tender",
    "tender": {
        "id": "DN530567",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79000000",
            "description": "Business services: law, marketing, consulting, recruitment, printing and security"
        },
        "mainProcurementCategory": "services",
        "description": "We are seeking to appoint a supplier to provide paid for profile listings on third party websites owned by IDP relating to Undergraduate recruitment. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites. The supplier specifically is required to provide the following services and experience: 1) A premium paid for profile on the website whatuni.com 2) A premium paid for profile on the website completeuniversityguide.co.uk 3) Provide campaign attribution and KPI measurements for activity relating to the paid for profiles on each site 4) Provide regular insight into industry best practice, trends and future placement opportunities, for example: a) Provide insight in to profile performance against competitors b) Provide case study examples of other providers maximising their profiles on listing sites c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements 5) Provide a single Account Manager for the paid for profiles 6) Provide access to IDP demand tracker tool, based on IDP profiles, to compare subject market demand vs. Newcastle University and competitors by location.",
        "lots": [
            {
                "id": "4",
                "title": "Social Media, Paid Search and Paid Social",
                "description": "Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Ability to meet the Requirements",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Associated costs and fees",
                            "type": "cost",
                            "description": "90"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "4",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72000000",
                        "description": "IT services: consulting, software development, Internet and support"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKC"
                    }
                ],
                "relatedLot": "4"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Restricted procedure",
        "techniques": {
            "hasDynamicPurchasingSystem": true
        },
        "reviewDetails": "The University will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contracts Regulations 2015 (SI 2015 No 102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland) within 30 days of knowledge or constructive knowledge of breach."
    },
    "awards": [
        {
            "id": "006192-2021-NU1589-13-1",
            "relatedLots": [
                "4"
            ],
            "title": "(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-10278",
                    "name": "IDP Connect Ltd"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-168",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "streetAddress": "Newcastle University, Procurement Services, Kingsgate",
                "locality": "Newcastle",
                "region": "UK",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Mrs Natalie Morton",
                "telephone": "+44 1912086396",
                "email": "natalie.morton@ncl.ac.uk"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "url": "https://ncl.ac.uk",
                "buyerProfile": "http://www.ncl.ac.uk",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "BODY_PUBLIC",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "09",
                        "description": "Education"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-10278",
            "name": "IDP Connect Ltd",
            "identifier": {
                "legalName": "IDP Connect Ltd"
            },
            "address": {
                "locality": "Greater London",
                "region": "UK",
                "postalCode": "SW6 3JW",
                "countryName": "United Kingdom"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-174",
            "name": "Newcastle University",
            "identifier": {
                "legalName": "Newcastle University"
            },
            "address": {
                "locality": "Tyne and Wear",
                "postalCode": "NE1 7RU",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody",
                "mediationBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-168",
        "name": "Newcastle University"
    },
    "contracts": [
        {
            "id": "006192-2021-NU1589-13-1",
            "awardID": "006192-2021-NU1589-13-1",
            "title": "(NU1589-13) Purchasing of third party website profiles on WhatUni and CompleteUniversityGuide.co.uk",
            "status": "active",
            "value": {
                "amount": 47500,
                "currency": "GBP"
            },
            "dateSigned": "2021-03-17T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "4",
                "value": 2
            },
            {
                "id": "2",
                "measure": "smeBids",
                "relatedLot": "4",
                "value": 2
            },
            {
                "id": "3",
                "measure": "foreignBidsFromEU",
                "relatedLot": "4",
                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "4",
                "value": 0
            },
            {
                "id": "5",
                "measure": "electronicBids",
                "relatedLot": "4",
                "value": 2
            }
        ]
    },
    "links": [
        {
            "rel": "prev",
            "href": "https://ted.europa.eu/udl?uri=TED:NOTICE:318079-2020:TEXT:EN:HTML"
        }
    ],
    "language": "en"
}