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Marketing Services - (2022-2026)

Scottish Government

This public procurement record has 10 releases in its history.

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30 Jul 2026 at 15:50

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30 Jul 2026 at 15:50

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30 Jul 2026 at 15:50

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30 Jul 2026 at 15:49

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30 Jul 2026 at 15:48

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30 Jul 2026 at 15:48

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Award

09 Sep 2022 at 11:17

Award Notice
Tender

25 Nov 2021 at 16:35

Tender Notice
TenderUpdate

25 Nov 2021 at 16:35

Tender Notice
Planning

08 Apr 2021 at 10:40

Planning Notice
Summary of the contracting process

The Scottish Government procured a multi-supplier framework for marketing and communications services across Scotland, for Scottish public sector and eligible third-sector organisations. The scope covers six service areas: creative services for larger call-off contracts, creative services for smaller call-offs, digital marketing, public relations, market research, and events and video production. Creative work includes strategic campaign development, advertising, content creation, audience engagement and measurable communications, including behaviour-change activity. Digital marketing includes technical and creative digital content, databases, platform management, usability and analysis. Public relations covers planning, delivery and evaluation. Market research covers customer and communications research. Events and video production includes live and virtual events, exhibitions, audio-visual services, filming and post-production. Delivery is across Scotland.

This procurement has been awarded through an open procedure as a framework agreement, with contracts signed on 16 August 2022. The framework was extended to 1,530 days, including a three-month extension to maintain continuity while the replacement procurement was completed. It is divided into six lots: creative services above £50,000, £14,875,000; creative services below £50,000, £2,125,000; digital marketing, £10,625,000; public relations, £5,312,500; market research, £5,312,500; and events and video production, £4,250,000. Awards were made to six, seven, seven, eight, eight and eight suppliers respectively. Evaluation weighted quality at 70% and price at 30% for lots 2–6; lot 1 used 80% quality and 20% price. Bids were electronic, in English, and alternatives were not allowed.

This is a useful benchmark for agencies seeking future Scottish public-sector marketing work. The appointed supplier pool shows demand for both specialist and integrated capabilities, spanning strategic creative development, advertising campaigns, digital production and analytics, public relations, market and customer research, event delivery, exhibition management, audio-visual services, filming and post-production. Suppliers ranged from SMEs to large businesses, so credible smaller firms can compete where they can demonstrate relevant delivery capacity and measurable results. Future competitors would need robust quality evidence, practical experience across the chosen service area and the ability to work from public-body briefs. They would also need public liability and professional indemnity insurance of at least £1 million per incident, employer liability insurance where legally required, and Fair Work First practices, including payment of the real Living Wage or higher to staff delivering the framework.

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Notice Information

Notice Title

Marketing Services - (2022-2026)

Notice Description

The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/

Lot Information

Creative Services for call off contracts above 50000GBP

It is envisaged that Lot 1 will have six suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 1 will be for call off contracts above 50,000 GBP.

Creative Services for call off contracts below 50000GBP

It is envisaged that Lot 2 will have five suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 2 will be for call off contracts below 50,000 GBP.

Digital Marketing

It is envisaged that Lot 3 will have five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body's objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.

Public Relations

It is envisaged that Lot 4 will have five suppliers appointed. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.

Market Research

It is envisaged that Lot 5 will have six suppliers appointed. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.

Events and Video Production

It is envisaged that Lot 6 will have five suppliers appointed. Events and Video Production Services cover event management, virtual events, exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02a38d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072335-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73110000 - Research services

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

79416000 - Public relations services

79952000 - Event services

Notice Value(s)

Tender Value
£40,000,000 £10M-£100M
Lots Value
£40,000,000 £10M-£100M
Awards Value
Not specified
Contracts Value
£72,187,500 £10M-£100M

Notice Dates

Publication Date
30 Jul 20261 months ago
Submission Deadline
6 Jan 2022Expired
Future Notice Date
30 Jun 2021Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
within 4 years

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Scottish Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6QQ
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland
Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
29
Supplier Names

Cello Signal Ltd

The Gate Worldwide

The Union Advertising Agency Ltd

Stand

Story

Dentsu Creative, a trading division of Dentsu UK Ltd

Union Direct

Bright Digital Marketing Limited

The Lane Agency

John Doe Group

Drummond Central

Smarts

Stripe Communications

3x1 Group

Muckle Media

Jump Research

Progressive Partnership

Scott Porter Research and Marketing Ltd

Ipsos MORI

BMG RESEARCH LTD

Trinity McQueen

Arteus

Metro Production Group

FREAKWORKS

Speakeasy Productions

Marble LDN

3x1 Public Relations

Northstar Media Limited

YNG Media Group Ltd operating as Speakeasy Productions

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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