Award

(NU/1589-18) Purchasing of Clearing placements on websites

NEWCASTLE UNIVERSITY

This public procurement record has 1 release in its history.

Award

12 Apr 2021 at 12:06

Summary of the contracting process

The procurement process is managed by Newcastle University, which has launched a tender titled "(NU/1589-18) Purchasing of Clearing placements on websites." This initiative falls under the industry category of business services, specifically focusing on law, marketing, consulting, and similar areas, with an emphasis on services. The procurement is currently in the award stage following its completion, with key activities aimed at enhancing the university's visibility during the Clearing period between July and August 2021. The total contract value is set at £40,350, and the relevant procurement method employed is a selective procedure under the UK public contracts regulations.

This tender presents a significant opportunity for businesses specialising in marketing services, digital content, and related analytics, particularly those with experience in higher education marketing. Suppliers capable of providing premium digital placements and employing effective campaign strategies will find this contract particularly suitable. Given the focus on enhancing the university's online presence, companies that can demonstrate expertise in SEO, programmatic advertising, and effective digital marketing strategies will be well-positioned to compete for this contract and potentially expand their market share within the educational sector.

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Notice Title

(NU/1589-18) Purchasing of Clearing placements on websites

Notice Description

We are seeking to appoint a supplier to provide paid for profile listings and other Clearing related advertising on third party websites owned by IDP. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites in relation to the Clearing period between July and August 2021. The supplier specifically is required to provide the following services and experience, within a budget of: 1) A premium paid for Clearing profile on the website whatuni.com 2) A premium paid for Clearing profile on the website completeuniversityguide.co.uk 3) Enhanced search presence (Featured University placements) on completeuniversityguide.co.uk for UK visitors during the defined Clearing period (July and August 2021) 4) Enhanced search presence (Sponsored listing placements) on whatuni.com for UK visitors during the defined Clearing period (July and August 2021) for terms relating to the following subject areas: 5) Provide campaign attribution and KPI measurements for activity relating to the paid activity on each site 6) Provide regular insight into industry best practice, trends and future placement opportunities. 7) Provide a single Account Manager for updating and managing the placements.

Lot Information

Platforms and Analytics

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02a512
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007585-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£40,350 Under £100K

Notice Dates

Publication Date
12 Apr 20214 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Apr 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE UNIVERSITY
Contact Name
Mrs Natalie Morton
Contact Email
natalie.morton@ncl.ac.uk
Contact Phone
+44 1912086396

Buyer Location

Locality
NEWCASTLE
Postcode
NE1 7RU
Post Town
Newcastle upon Tyne
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
TLC North East (England)

Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

IDP CONNECT

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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