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(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

Newcastle University

This public procurement record has 1 release in its history.

Award

24 May 2021 at 11:29

Award Notice
Summary of the contracting process

The procurement process initiated by Newcastle University encompasses the tender for "(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation." This project, classified under the CPV code for business services, is situated in the North East of England at the university's premises in Newcastle upon Tyne. The procurement is currently at the award stage, with the contract awarded to Crunch DMC Ltd, valued at £52,000, on 10th May 2021. The tender followed a selective procurement method under a restricted procedure, involving a dynamic purchasing system that has since been terminated, indicating a structured yet competitive environment for bidders.

This tender presents significant opportunities for businesses specialising in analytics, IT services, and marketing consulting. Companies capable of providing ongoing support for digital platforms, including the implementation of Google Analytics, will be well-suited to compete. Businesses that can demonstrate quality in meeting specific project timelines and requirements are particularly encouraged, as proposals were evaluated based on their ability to fulfill Newcastle University's strategic marketing goals on both a national and international level.

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Notice Information

Notice Title

(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

Notice Description

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically: * Analytics 360 license * Tag manager 360 license * Implementation and ongoing support The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation - nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops. We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: * Measurement requirement scope * Audit existing GA account * Audit existing GTM set up * Data layer build specifications * Tag and pixels implementation via GTM

Lot Information

Platforms and Analytics

Newcastle University invites bids to join a Dynamic Purchasing System it is establishing for the supply of a range of marketing services. The Newcastle University Marketing Department is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. This DPS will also be used for marketing across the entire University and is not limited to the central team. Our vision for marketing at Newcastle encompasses the following: * embracing a 'digital first' approach; * encouraging our team through personal growth; * engaging with our clients and audiences; * delivering an exceptional marketing strategy. There will be six lots on this DPS: 1) web services, SEO and digital content; 2) graphic design and print, branding, copywriting; 3) programmatic advertising management, media buying, public relations; 4) social media, paid search and paid social; 5) international; 6) platforms.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02b439
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011463-2021
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£52,000 Under £100K

Notice Dates

Publication Date
24 May 20215 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 May 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Newcastle University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE1 7RU
Postcode Area
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Monument
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

Crunch DMC Ltd

Further Information

Open Contracting Data Standard (OCDS)

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