Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)

Queen's University Belfast

This public procurement record has 2 releases in its history.

Award

08 Sep 2021 at 12:57

Award Notice
Tender

14 Jun 2021 at 09:13

Tender Notice
Summary of the contracting process

Queen's University Belfast is seeking tenders for the "Contract for Advertising and Communication Campaigns (Rest of World Market)" to effectively recruit international students within specified regions, including South East Asia and the Americas. This open tender is currently in the award stage, with awards announced on 24th August 2021 for both lots: an International Digital Marketing and Communications Partner (Lot 1) and specialist Higher Education Media Buying (Lot 2). The tendering process closed on 15th July 2021, and the contract has an initial term with options for extension, subject to satisfactory reviews.

This tender creates significant opportunities for businesses specialising in digital marketing and media buying, particularly those focusing on international education sectors. Companies that can deliver integrated multi-channel campaigns and robust data-driven advertising strategies in the target regions will be well-positioned to compete. The successful bidders can leverage their expertise to enhance the University’s brand awareness and attract prospective international students, making this an ideal opportunity for SMEs in the marketing and communications industry.

How relevant is this notice?

Notice Information

Notice Title

QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)

Notice Description

The University invites tenders for the provision of Advertising and Communication Campaigns (Rest of World Market). The University has a requirement to meet student recruitment targets within International markets. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Lot 2 Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).

Lot Information

Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)

To develop the University's brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University's range of international programmes to support its ambitious student recruitment targets. Development and implementation of integrated multi-channel digital marketing campaigns in South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland). Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)

Research informed data led annual Higher Education Third Party media buying to support international student recruitment. Scope includes South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Options: 1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02bb5a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/022263-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,500,000 £1M-£10M

Notice Dates

Publication Date
8 Sep 20214 years ago
Submission Deadline
15 Jul 2021Expired
Future Notice Date
Not specified
Award Date
24 Aug 20215 years ago
Contract Period
Not specified - Not specified
Recurrence
5 years

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Queen's University Belfast
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BELFAST
Postcode
BT7 1NN
Postcode Area
Northern Ireland
Country
Northern Ireland
Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
TLN06 Belfast
Local Authority
Belfast
Electoral Ward
Central
Westminster Constituency
Belfast South and Mid Down

Supplier Information

Number of Suppliers
1
Supplier Name

Natives Online Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...