QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)

{
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    "id": "ocds-h6vhtk-02bb5a-2021-09-08T12:57:44+01:00",
    "date": "2021-09-08T12:57:44+01:00",
    "ocid": "ocds-h6vhtk-02bb5a",
    "initiationType": "tender",
    "tender": {
        "id": "QUB/2064/21",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "QUB/2064/21 - Contract for Advertising and Communication Campaigns (Rest of World Market)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341400",
            "description": "Advertising campaign services"
        },
        "mainProcurementCategory": "services",
        "description": "The University invites tenders for the provision of Advertising and Communication Campaigns (Rest of World Market). The University has a requirement to meet student recruitment targets within International markets. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Lot 2 Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).",
        "lots": [
            {
                "id": "1",
                "title": "Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excl UK/Ire)",
                "description": "To develop the University's brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University's range of international programmes to support its ambitious student recruitment targets. Development and implementation of integrated multi-channel digital marketing campaigns in South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland). Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Technical",
                            "type": "quality",
                            "description": "70%"
                        },
                        {
                            "name": "Price",
                            "type": "cost",
                            "description": "30%"
                        }
                    ]
                },
                "contractPeriod": {
                    "durationInDays": 360
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months."
                },
                "status": "cancelled"
            },
            {
                "id": "2",
                "title": "Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland)",
                "description": "Research informed data led annual Higher Education Third Party media buying to support international student recruitment. Scope includes South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Technical",
                            "type": "quality",
                            "description": "70%"
                        },
                        {
                            "name": "Price",
                            "type": "cost",
                            "description": "30%"
                        }
                    ]
                },
                "contractPeriod": {
                    "durationInDays": 360
                },
                "hasRenewal": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months."
                },
                "status": "cancelled"
            }
        ],
        "items": [
            {
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                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN0"
                    },
                    {
                        "region": "UKN06"
                    }
                ],
                "deliveryLocation": {
                    "description": "Belfast, Northern Ireland"
                },
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN0"
                    },
                    {
                        "region": "UKN06"
                    }
                ],
                "deliveryLocation": {
                    "description": "Belfast, Northern Ireland"
                },
                "relatedLot": "2"
            }
        ],
        "submissionMethod": [
            "electronicSubmission",
            "written"
        ],
        "submissionMethodDetails": "https://in-tendhost.co.uk/queensuniversitybelfast",
        "documents": [
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
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        ],
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "coveredBy": [
            "GPA"
        ],
        "tenderPeriod": {
            "endDate": "2021-07-15T16:00:00+01:00"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "endDate": "2021-11-12T23:59:59Z"
            }
        },
        "awardPeriod": {
            "startDate": "2021-07-15T16:01:00+01:00"
        },
        "bidOpening": {
            "date": "2021-07-15T16:01:00+01:00"
        },
        "hasRecurrence": true,
        "contractTerms": {
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed",
            "hasElectronicPayment": true
        },
        "reviewDetails": "This authority will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.The Public Contract Regulations 2015 (SI 2015/102) (as amended) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).",
        "recurrence": {
            "description": "5 years"
        }
    },
    "parties": [
        {
            "id": "GB-FTS-6917",
            "name": "Queen's University Belfast",
            "identifier": {
                "legalName": "Queen's University Belfast"
            },
            "address": {
                "streetAddress": "University Road",
                "locality": "Belfast",
                "region": "UKN0",
                "postalCode": "BT7 1NN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Angela McCormick",
                "email": "procurement@qub.ac.uk",
                "url": "https://in-tendhost.co.uk/queensuniversitybelfast"
            },
            "roles": [
                "reviewBody"
            ],
            "details": {
                "url": "https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/",
                "buyerProfile": "https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/",
                "classifications": [
                    {
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                        "description": "Education"
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        {
            "id": "GB-FTS-2123",
            "name": "Queen's University Belfast",
            "identifier": {
                "legalName": "Queen's University Belfast"
            },
            "address": {
                "streetAddress": "Procurement Office, University Road",
                "locality": "Belfast",
                "region": "UKN06",
                "postalCode": "BT7 1NN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Nora Lagan",
                "email": "n.lagan@qub.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.qub.ac.uk/",
                "buyerProfile": "https://www.qub.ac.uk/directorates/FinanceDirectorate/visitors/procurement/",
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                ]
            }
        },
        {
            "id": "GB-FTS-27839",
            "name": "Natives Online Ltd",
            "identifier": {
                "legalName": "Natives Online Ltd"
            },
            "address": {
                "streetAddress": "21-33 Dyke Road",
                "locality": "Brighton",
                "region": "UK",
                "postalCode": "BN1 3FE",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 01273734640"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://netnatives.com/en_gb",
                "scale": "sme"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-2123",
        "name": "Queen's University Belfast"
    },
    "language": "en",
    "awards": [
        {
            "id": "022263-2021-QUB/2064/21-1",
            "relatedLots": [
                "1"
            ],
            "title": "Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-27839",
                    "name": "Natives Online Ltd"
                }
            ]
        },
        {
            "id": "022263-2021-QUB/2064/21-2",
            "relatedLots": [
                "2"
            ],
            "title": "Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-27839",
                    "name": "Natives Online Ltd"
                }
            ]
        }
    ],
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            "awardID": "022263-2021-QUB/2064/21-1",
            "title": "Appointment of an International Digital Marketing and Communications Partner for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK",
            "status": "active",
            "value": {
                "amount": 900000,
                "currency": "GBP"
            },
            "dateSigned": "2021-08-24T00:00:00+01:00"
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        {
            "id": "022263-2021-QUB/2064/21-2",
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            "title": "Provision of specialist Higher Education Media Buying for South East Asia (SEA), The Americas, Middle East and North Africa (MENA), South Asia, and Rest Of World (excluding UK and Ireland).",
            "status": "active",
            "value": {
                "amount": 600000,
                "currency": "GBP"
            },
            "dateSigned": "2021-08-24T00:00:00+01:00"
        }
    ],
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                "id": "3",
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}