Tender

2021_Marketing - British Council - Marketing Automation Programme

BRITISH COUNCIL

This public procurement record has 2 releases in its history.

Tender

27 Jul 2021 at 17:14

TenderUpdate

07 Jul 2021 at 15:40

Summary of the contracting process

The British Council, located in Manchester, UK, is currently in the Tender stage for the procurement of a Marketing Automation Platform under the title "2021_Marketing - British Council - Marketing Automation Programme." This tender has an estimated value of £3,000,000 and aims to enhance digital engagement with audiences while fostering long-term relationships. The tender period is open until 6th August 2021, with submissions required in written form. Interested suppliers are advised to complete a Non-Disclosure Agreement (NDA) to access detailed tender documents, and the procurement is conducted through an open procedure, Klasse.

This procurement presents significant opportunities for businesses specialising in sales, marketing, and business intelligence software development. Companies that can offer personalised digital marketing solutions, aid in lead tracking, and enhance customer retention strategies would be particularly well-suited for this contract. By participating in this tender, businesses have the chance to collaborate with a prestigious organisation like the British Council, potentially expanding their market reach and reinforcing their credentials in the marketing technology sector.

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Notice Title

2021_Marketing - British Council - Marketing Automation Programme

Notice Description

Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

Lot Information

Lot 1

Intention to procure a Marketing Automation Platform during July/August 2021. The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship. Embedding a Marketing Automation Platform links strongly into our strategic priorities by: 1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.

Renewal: To be defined in the tender document on release

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02bc25
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/013490-2021
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72212480 - Sales, marketing and business intelligence software development services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Jul 20214 years ago
Submission Deadline
30 Jul 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH COUNCIL
Contact Name
Not specified
Contact Email
caroline.doidge@britishcouncil.org
Contact Phone
Not specified

Buyer Location

Locality
MANCHESTER
Postcode
M1 6BB
Post Town
Manchester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
Not specified

Local Authority
Manchester
Electoral Ward
Piccadilly
Westminster Constituency
Manchester Central

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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