Award

Advertising Services Framework Agreement

UNIVERSITY OF HUDDERSFIELD

This public procurement record has 3 releases in its history.

TenderUpdate

02 Dec 2021 at 14:58

Award

30 Nov 2021 at 11:53

Tender

02 Jul 2021 at 10:14

Summary of the contracting process

The University of Huddersfield is seeking to appoint a single supplier for an Advertising Services Framework Agreement, primarily targeting digital and out-of-home advertising. This procurement falls under the services category and is classified as having the CPV code 79340000, which pertains to advertising and marketing services. The contract value has been significantly increased to £3,000,000. The procurement method is open, allowing a broad pool of suppliers to propose their bids. Interested parties should note that the awarding process has concluded, with the contract officially signed on 2nd November 2021, and it covers a contract period from 1st November 2021 to 31st October 2023. The contract offers an option for renewal for up to four years, contingent upon satisfactory performance.

This tender represents a substantial opportunity for businesses within the advertising sector, particularly those specialising in digital marketing, media buying, campaign optimisation, and management services. Companies that could effectively compete for this contract should demonstrate capabilities in delivering comprehensive advertising solutions and are encouraged to provide in-house services due to the university's preference. Furthermore, collaboration with existing design and video service frameworks could also enhance competitive proposals, making this a suitable opportunity for both large firms and SMEs looking to expand their client base within the education sector.

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Notice Title

Advertising Services Framework Agreement

Notice Description

The University intends to appoint a single supplier to deliver requirements under the Advertising Services framework agreement, covering all advertising services including both Digital and Out of Home as the predominant elements, as well as any Broadcast or other advertising services as required.

Lot Information

Lot 1

The University intends to appoint a single supplier to deliver requirements under the Advertising Services framework agreement, covering all advertising services including both Digital and Out of Home as the predominant elements, as well as any Broadcast or other advertising services as required. Whilst it is our preference for the successful supplier to fulfil the full range of requirements using in-house resources, it is acceptable for bidders to propose a sub-contracted service to satisfy requirements relating to Out of Home and Broadcast Advertising. Bidders must not sub-contract the core services relating to Digital Advertising. The appointed supplier will provide services in media planning, media buying and campaign optimisation and measurement. The University has existing frameworks in place that cover Design Services and Film and Video Services; it is expected that the appointed supplier will work collaboratively with the agencies on these frameworks as required, to deliver successful visual campaign assets.

Renewal: The resulting framework agreement will have an initial duration of 2 years with the option to extend for a further two periods of 1 year, subject to continued satisfactory performance and pricing. The maximum agreement term is 4 years.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02c2ba
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/029972-2021
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

Notice Value(s)

Tender Value
£3,000,000 £1M-£10M
Lots Value
£3,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£300,000 £100K-£500K

Notice Dates

Publication Date
2 Dec 20214 years ago
Submission Deadline
9 Aug 2021Expired
Future Notice Date
Not specified
Award Date
2 Nov 20214 years ago
Contract Period
1 Nov 2021 - 31 Oct 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF HUDDERSFIELD
Contact Name
Claire Gunton
Contact Email
c.gunton@hud.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
HUDDERSFIELD
Postcode
HD1 3DH
Post Town
Huddersfield
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE44 Calderdale and Kirklees
Delivery Location
TLE44 Calderdale and Kirklees

Local Authority
Kirklees
Electoral Ward
Newsome
Westminster Constituency
Huddersfield

Supplier Information

Number of Suppliers
1
Supplier Name

RH ADVERTISING

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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