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Student Recruitment Marketing - Media Buying and Campaign Services

University of York

This public procurement record has 2 releases in its history.

Award

02 Aug 2022 at 20:28

Award Notice
Tender

05 Aug 2021 at 20:21

Tender Notice
Summary of the contracting process

The University of York is currently managing a public procurement process for a project titled "Student Recruitment Marketing - Media Buying and Campaign Services" under the services category, specifically focusing on advertising campaign services. This procurement is in the award stage, having an anticipated contract value of £2.4 million GBP over an initial two-year term, with potential extensions that could increase the spend to £1-1.2 million GBP per additional year. The tender period has ended, and the supplier awarded the contract is Net Natives Ltd, located in Brighton, UK. The procurement was executed using an open procedure in which multiple bidders were encouraged to participate.

This tender presents valuable opportunities for businesses involved in media buying, advertising, and campaign management services, especially those that can offer a comprehensive suite of services including media insights, creative design, and account management. Businesses that excel in domestic and international advertising strategies and can demonstrate the ability to generate leads through creative campaigns would be particularly well-suited to compete for this contract. With registered small and medium enterprises (SMEs) also submitting bids, this is a significant chance for similar businesses to engage in a growing education sector market.

How relevant is this notice?

Notice Information

Notice Title

Student Recruitment Marketing - Media Buying and Campaign Services

Notice Description

The University of York is pleased to invite tenders from strategically-focussed media buying agencies, for the development and delivery of creative, successful and cost effective student recruitment advertising campaigns that will result in increased lead generation. For the purposes of this tender, a campaign refers to the full end to end process, incorporating some / all of the minimum services listed below.Media buying / advertising services (domestic and international markets);Campaign management;Account management (including reporting);Media insights and intelligence;Creative design (limited to adapting existing campaign content);Copywriting and proofing;Concept development / positioning;Content and creative development and delivery;Media sales and enquiry service. Potential Providers must be able to offer all of the services above to be eligible for participation. Further details are available in the Invitation to Tender documents.

Lot Information

Lot 1

As stated in II.1.4. Additional information: The estimated value is based on the 2 year initial term.

Renewal: 3 x 1 year extension possible after the initial term by mutual agreement

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02d186
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/021188-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£2,400,000 £1M-£10M
Lots Value
£2,400,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£2,400,000 £1M-£10M

Notice Dates

Publication Date
2 Aug 20224 years ago
Submission Deadline
10 Sep 2021Expired
Future Notice Date
Not specified
Award Date
10 Dec 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
5 years from now if all extension options are exercised.

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of York
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
YORK
Postcode
YO10 5DD
Postcode Area
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
TLE21 York
Local Authority
York
Electoral Ward
Hull Road
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

Net Natives Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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