Award

Creative Strategy and Design Agency Services

UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION TRADING AS UNIVERSITY OF PORTSMOUTH

This public procurement record has 2 releases in its history.

Award

09 Jun 2022 at 09:53

Tender

16 Nov 2021 at 17:56

Summary of the contracting process

The University of Portsmouth is seeking services from a creative strategy and design agency to enhance its advertising and marketing efforts in the higher education sector. This tender, titled "Creative Strategy and Design Agency Services," is classified under the CPV codes 79340000 and 79342000, focusing on advertising and marketing services. The procurement process is currently ongoing under the open procedure, with key activities already initiated. The tender is expected to culminate in a project aimed at increasing undergraduate student recruitment for the 2023 entry, with concepts to be developed by the end of February 2022 and campaign implementation by April 2022. Interested parties must register via the University’s In-Tend portal, with the tender deadline set for 17 December 2021.

This procurement presents a significant opportunity for businesses specialising in creative strategy, design, and multi-channel marketing. Companies with expertise in digital media, particularly those experienced with advertising across platforms like social media, search engines, and programmatic advertising, will find this tender particularly suited to their capabilities. As the project seeks to create an engaging and meaningful campaign for prospective students, agencies that can demonstrate creativity and quality in brand positioning will be well-positioned to compete. This is a prime opportunity for small to medium enterprises (SMEs) looking to expand their footprint in the education sector.

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Notice Title

Creative Strategy and Design Agency Services

Notice Description

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions.

Lot Information

Lot 1

We are looking for a creative design agency that specialises in creative strategy and its application to multi channel advertising campaigns. Building on our established brand, the University is looking to develop a creative strategy to differentiate itself in the Higher Education marketplace, to grow student numbers, improve brand perceptions and realise its strategic ambitions. Working with a media agency, we run an always on advertising campaign that covers a range of channels. Whilst the campaign does include some out of home and printed channels, there is a significant focus on digital media, including On Demand, YouTube, social media, search, programmatic, gaming and third party HE websites. Our aim is to create an authentic, meaningful campaign that connects with our target audience, utilising the creative options each channel offers. The first key project will be our undergraduate student recruitment campaign, for 2023 entry. We would be looking to develop a campaign strategy and concepts from the end of February 2022, with implementation to market by the end of April 2022. In addition to this flagship campaign, we also run a number of related campaigns throughout the year. These cover postgraduate, faculty, research and general brand awareness. Full details of the requirements are under the Specification section of the ITT.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02f74a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/015847-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
£600,000 £500K-£1M
Lots Value
£600,000 £500K-£1M
Awards Value
Not specified
Contracts Value
£680,000 £500K-£1M

Notice Dates

Publication Date
9 Jun 20223 years ago
Submission Deadline
17 Dec 2021Expired
Future Notice Date
Not specified
Award Date
7 Jun 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF PORTSMOUTH HIGHER EDUCATION CORPORATION TRADING AS UNIVERSITY OF PORTSMOUTH
Contact Name
Not specified
Contact Email
procurement@port.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
PORTSMOUTH
Postcode
PO1 2UP
Post Town
Portsmouth
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ31 Portsmouth
Delivery Location
TLJ31 Portsmouth

Local Authority
Portsmouth
Electoral Ward
St Thomas
Westminster Constituency
Portsmouth South

Supplier Information

Number of Suppliers
1
Supplier Name

BORNE AGENCY

Open Contracting Data Standard (OCDS)

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