Award

Agent for IMAX Advertising Wrap at BFI IMAX

BRITISH FILM INSTITUTE

This public procurement record has 2 releases in its history.

Award

21 Apr 2022 at 09:49

Tender

26 Nov 2021 at 12:01

Summary of the contracting process

The British Film Institute (BFI) is seeking an advertising agent for the IMAX Advertising Wrap at the BFI IMAX located in Central London, directly opposite Waterloo Station. This procurement falls under the advertising services category, classified by CPV code 79341000. The tender is currently in the award stage, with the contract awarded on 1st April 2022 to Ocean Outdoor UK Limited. The initial contract with the previous supplier expired on 31st March 2022. The contract's duration is five years, with an option to extend for an additional five years at the BFI's discretion.

This tender presents substantial opportunities for businesses in the advertising and marketing sectors, particularly those specialising in outdoor advertising and media management services. Companies that can leverage innovative solutions and high-quality advertising materials are particularly well-suited to compete. The unique characteristics of the IMAX advertising space, including its large canvas and advanced LED technology, invite creative approaches to advertising campaigns, making it an enticing prospect for firms looking to expand their market presence.

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Notice Title

Agent for IMAX Advertising Wrap at BFI IMAX

Notice Description

The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m2, supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour.The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap.

Lot Information

Lot 1

The BFI IMAX building is located in the centre of the Waterloo roundabout in Central London in a prominent position opposite Waterloo Station. The building was commissioned by the British Film Institute and designed by Bryan Avery of Avery Associates Architects. The BFI IMAX, circular in design, has an internal drum referred to as the advertising wrap. It is not a digital screen but it has the largest canvas in the UK measuring 1,734m2, supported by the latest technology in LED (48,000 LEDs). This is both dynamic and fully programmable and has the functionality to use every colour.The contract with the incumbent provider expires on 31 March 2022 and the BFI is offering the opportunity to the market to act as its advertising agent. For avoidance of doubt, the opportunity is not offered as a lease of the advertising wrap.

Renewal: Contract is for five years, with the option to extend for a further five year period at the sole discretion of the BFI

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-02fa6e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/010346-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

22462000 - Advertising material

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£1
Lots Value
£1
Awards Value
Not specified
Contracts Value
£1

Notice Dates

Publication Date
21 Apr 20223 years ago
Submission Deadline
4 Jan 2022Expired
Future Notice Date
Not specified
Award Date
31 Mar 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BRITISH FILM INSTITUTE
Contact Name
Not specified
Contact Email
oliver.clifford@bfi.org.uk
Contact Phone
+44 2072551444

Buyer Location

Locality
LONDON
Postcode
W1T 1LN
Post Town
West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
TLI London

Local Authority
Camden
Electoral Ward
Bloomsbury
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

OCEAN OUTDOOR

Open Contracting Data Standard (OCDS)

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