Award

Media Planning and Buying Services including Attribution Modelling; and Management of Affiliates and Aggregators.

POST OFFICE LTD

This public procurement record has 1 release in its history.

Award

15 Jan 2022 at 17:38

Summary of the contracting process

The procurement process titled "Media Planning and Buying Services including Attribution Modelling; and Management of Affiliates and Aggregators" was conducted by the Post Office Ltd, focusing on the advertising and marketing services industry. The procurement stage has reached the award phase, with the contract awarded for the management of affiliates and aggregators to Awin Ltd, valued at £50,000,000. This contract was signed on 31st August 2021 and includes a potential extension for three additional years. The operational area encompasses London and the wider UK, adhering to the selective procurement method under a competitive procedure with negotiation.

This tender presents significant opportunities for businesses specialising in advertising, marketing services, and affiliate management. Companies that excel in managing relationships with publishers and price comparison websites would be particularly well-suited to compete, as they can enhance performance and reporting systems. With the potential for future contract extensions, this presents a strategic avenue for growth for firms looking to partner with a well-established public body like the Post Office.

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Notice Title

Media Planning and Buying Services including Attribution Modelling; and Management of Affiliates and Aggregators.

Notice Description

Management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites) to enhance relationships, identify new relationships, grow performance, deliver reporting and process payments.

Lot Information

Management of Affiliates and Aggregators

Management of Affiliates (publishers who promote Post Office products who are recruited through direct relationships and the contracted Affiliate Network) and Aggregators (Price Comparison Websites). This includes growing performance by enhancing relationships and identifying new relationships, deliver reporting and processing payments

Options: 2 year contract with potential of 3 one year extensions

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-030b92
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/001273-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341100 - Advertising consultancy services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£50,000,000 £10M-£100M

Notice Dates

Publication Date
15 Jan 20224 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Aug 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
POST OFFICE LTD
Contact Name
Not specified
Contact Email
rhona.mclaren@postoffice.co.uk
Contact Phone
+44 7766616918

Buyer Location

Locality
LONDON
Postcode
EC2Y 9AQ
Post Town
Central London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
Not specified

Local Authority
Islington
Electoral Ward
Bunhill
Westminster Constituency
Islington South and Finsbury

Supplier Information

Number of Suppliers
1
Supplier Name

AWIN

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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