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Award of Campaign Planning & Delivery, Strategic Student Recruitment & Creative Agency Glasgow Caledonian University (GCU)

Glasgow Caledonian University

This public procurement record has 2 releases in its history.

Award

16 Dec 2022 at 09:38

Award Notice
Tender

18 Mar 2022 at 14:50

Tender Notice
Summary of the contracting process

The Glasgow Caledonian University has awarded a contract for Campaign Planning & Delivery, Strategic Student Recruitment & Creative Agency to Penna plc. The procurement process involved an open procedure with a focus on advertising campaign services. This contract is aimed at sourcing services for campaign planning, strategic student recruitment, and creative agency needs. The awarded contract, valued at £400,000 GBP, was signed on August 8, 2022, and the procurement stage has been completed.

This tender presents an opportunity for businesses in the advertising industry, particularly those with expertise in advertising campaign services. Companies with a track record in strategic recruitment solutions and campaigns, media buying market, digital and social technologies, and content creation/development are well-suited to compete. The Glasgow Caledonian University emphasized quality criteria such as methodology, added value, key personnel, and sustainable procurement in the evaluation process, along with price considerations.

How relevant is this notice?

Notice Information

Notice Title

Award of Campaign Planning & Delivery, Strategic Student Recruitment & Creative Agency Glasgow Caledonian University (GCU)

Notice Description

The University is seeking a Contractor for campaign planning and delivery, strategic student recruitment & creative agency services. The University require an agency that is equipped to provide effective, measurable and proven strategic recruitment solutions and campaigns through expertise in the HE sector, media buying market and digital and social technologies and content creation/development.

Lot Information

Lot 1

The University is seeking a Contractor for campaign planning and delivery, strategic student recruitment & creative agency services. The University require an agency that is equipped to provide effective, measurable and proven strategic recruitment solutions and campaigns through expertise in the HE sector, media buying market and digital and social technologies and content creation/development.

Renewal: Potential for 24 Month extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0323a9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/035598-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£400,000 £100K-£500K

Notice Dates

Publication Date
16 Dec 20223 years ago
Submission Deadline
19 Apr 2022Expired
Future Notice Date
Not specified
Award Date
8 Aug 20224 years ago
Contract Period
Not specified - Not specified
Recurrence
Next iteration will be tendered when this contract is due to expire.

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Glasgow Caledonian University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G4 0BA
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Supplier Information

Number of Suppliers
1
Supplier Name

Penna plc

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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