Award

PURCON 1007 - Creative Campaign Partner

UNIVERSITY OF EAST ANGLIA

This public procurement record has 2 releases in its history.

Award

03 Aug 2022 at 15:14

Tender

08 Apr 2022 at 16:10

Summary of the contracting process

The University of East Anglia is seeking a Creative Campaign Partner through a selective tender process in the marketing services industry. This process is aimed at refreshing and developing their campaign activities to attract more international students and enhance brand perceptions within the higher education market. The tender period began on 8 April 2022 and concluded on 9 May 2022, with submissions being accepted electronically. The awarded contract is valued at £2,014,000 and has been signed as of 19 July 2022, with an active status currently held by Jaywing PLC as the successful supplier.

This tender presents a significant opportunity for businesses specialising in marketing services, particularly those with proven experience in developing campaigns aimed at youth and diverse audiences. Companies capable of delivering innovative solutions that can resonate across various channels and effectively enhance brand engagement would be well-suited to compete. Furthermore, those with prior experience in higher education marketing and adeptness in multi-market strategies, including EU and international outreach, will find themselves at an advantageous position to win this contract.

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Notice Title

PURCON 1007 - Creative Campaign Partner

Notice Description

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.

Lot Information

Lot 1

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-032bea
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/021319-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£2,014,000 £1M-£10M

Notice Dates

Publication Date
3 Aug 20223 years ago
Submission Deadline
9 May 2022Expired
Future Notice Date
Not specified
Award Date
18 Jul 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EAST ANGLIA
Additional Buyers

EUROPEAN UNION

Contact Name
Not specified
Contact Email
Not specified
Contact Phone
Not specified

Buyer Location

Locality
N/A
Postcode
N/A
Post Town
Not specified
Country
Not specified

Major Region (ITL 1)
Not specified
Basic Region (ITL 2)
Not specified
Small Region (ITL 3)
Not specified
Delivery Location
TLH15 Norwich and East Norfolk

Local Authority
Not specified
Electoral Ward
Not specified
Westminster Constituency
Not specified

Supplier Information

Number of Suppliers
1
Supplier Name

JAYWING

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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