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PURCON 1007 - Creative Campaign Partner

University of East Anglia

This public procurement record has 2 releases in its history.

Award

03 Aug 2022 at 16:14

Award Notice
Tender

08 Apr 2022 at 17:10

Tender Notice
Summary of the contracting process

The University of East Anglia is seeking a Creative Campaign Partner through a selective tender process in the marketing services industry. This process is aimed at refreshing and developing their campaign activities to attract more international students and enhance brand perceptions within the higher education market. The tender period began on 8 April 2022 and concluded on 9 May 2022, with submissions being accepted electronically. The awarded contract is valued at £2,014,000 and has been signed as of 19 July 2022, with an active status currently held by Jaywing PLC as the successful supplier.

This tender presents a significant opportunity for businesses specialising in marketing services, particularly those with proven experience in developing campaigns aimed at youth and diverse audiences. Companies capable of delivering innovative solutions that can resonate across various channels and effectively enhance brand engagement would be well-suited to compete. Furthermore, those with prior experience in higher education marketing and adeptness in multi-market strategies, including EU and international outreach, will find themselves at an advantageous position to win this contract.

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Notice Information

Notice Title

PURCON 1007 - Creative Campaign Partner

Notice Description

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.

Lot Information

Lot 1

We are looking to refresh and develop our campaign activity to differentiate ourselves in the Higher Education marketplace, to grow student numbers in particular international students in key markets, improve brand perceptions and increase awareness to help realise our strategic ambitions. We are looking to develop our brand and implement it across a range of existing campaign propositions. You will work on and offline across a wide variety of audiences and at all stages of the student journey. You will have experience of developing campaigns for the youth market and their influencers (including career advisors, peers, parents / guardians and teachers / lecturers) for home, EU and International markets. The partner will work as a creative lead across all channels and audiences.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-032bea
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/021319-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£2,014,000 £1M-£10M

Notice Dates

Publication Date
3 Aug 20224 years ago
Submission Deadline
9 May 2022Expired
Future Notice Date
Not specified
Award Date
19 Jul 20224 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of East Anglia
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7TJ
Postcode Area
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
TLH15 Norwich and East Norfolk
Local Authority
Norwich
Electoral Ward
University
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

Jaywing PLC

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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