Award

QUB/2264/22 International Digital Marketing and Communications Partner for China

QUEEN'S UNIVERSITY BELFAST

This public procurement record has 2 releases in its history.

Award

02 Sep 2022 at 08:44

Tender

24 May 2022 at 14:26

Summary of the contracting process

The Queen's University Belfast has completed the procurement process for an International Digital Marketing and Communications Partner for China. The contract, with a value of £820,000, was signed on 29th August 2022. The university aimed to enhance brand awareness and market positioning in China through multi-channel digital marketing plans and content strategies.

This tender opportunity presents a chance for digital marketing and communication firms to engage with Queen's University Belfast and contribute to its international profile. Businesses specializing in advertising and marketing services, as well as translation and marketing services, would find this tender suitable for their expertise. The procurement method was an open procedure, and the buying organisation, Queen's University Belfast, aimed to develop strong partnerships for its ambitious student recruitment targets in China.

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Notice Title

QUB/2264/22 International Digital Marketing and Communications Partner for China

Notice Description

Queen's University Belfast requires a digital marketing and communications partner for the China market, to develop the University's brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University's range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: * Development and implementation of integrated multi-channel digital marketing and content plans in China* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Lot Information

Lot 1

Queen's requires a digital marketing and communications partner for the China market, to develop the University's brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University's range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: * Development and implementation of integrated multi-channel digital marketing and content plans in China* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

Options: The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.

Renewal: The contract will be for an inital period of 12 months and subject to satisfactory annual review may be extended by up to a further 48 months.Renewal of the contract will be at the sole discretion of the University

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-033eb4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024575-2022
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79530000 - Translation services

Notice Value(s)

Tender Value
£675,000 £500K-£1M
Lots Value
£675,000 £500K-£1M
Awards Value
Not specified
Contracts Value
£820,000 £500K-£1M

Notice Dates

Publication Date
2 Sep 20223 years ago
Submission Deadline
24 Jun 2022Expired
Future Notice Date
Not specified
Award Date
28 Aug 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
60 months

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
QUEEN'S UNIVERSITY BELFAST
Contact Name
Nora Lagan
Contact Email
j.glackin@qub.ac.uk, n.lagan@qub.ac.uk
Contact Phone
+44 2890973026

Buyer Location

Locality
BELFAST
Postcode
BT7 1NN
Post Town
Northern Ireland
Country
Northern Ireland

Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
TLN06 Belfast

Local Authority
Belfast
Electoral Ward
Central
Westminster Constituency
Belfast South and Mid Down

Supplier Information

Number of Suppliers
1
Supplier Name

PINGPONG DIGITAL

Open Contracting Data Standard (OCDS)

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