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Communications Plan for Marketing & Product Distribution

Welsh Government

This public procurement record has 1 release in its history.

Tender

09 Jun 2022 at 16:28

Tender Notice
Summary of the contracting process

The Welsh Government is currently seeking tenders for the "Communications Plan for Marketing & Product Distribution," covering regional tourism communication plans across the North, Mid, West, and South Wales regions. This procurement is in the Tender stage, with a submission deadline of 14 July 2022, at 14:00 BST. The total value of the contract is £240,000, and it will be awarded using an open procurement method, requiring interested suppliers to submit their proposals electronically via the eTenderwales portal.

This tender presents significant opportunities for businesses specialising in tourism services, marketing, and communications. Companies with expertise in creating targeted communication strategies aimed at both B2B and B2C markets, particularly those familiar with the Welsh tourism landscape, would be well-suited to participate. Additionally, the contract encourages consortia bidding, enabling collaboration among suppliers to enhance their capabilities and meet the diverse needs across the different regions of Wales.

How relevant is this notice?

Notice Information

Notice Title

Communications Plan for Marketing & Product Distribution

Notice Description

Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. This opportunity will be split between the following 4 regional lots: Lot 1 - North Wales Lot 2 - Mid Wales Lot 3 - West Wales Lot 4 - South Wales

Lot Information

Communications Plan for Marketing & Product Distribution - North Wales Region

Lot 1 - North Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. ITT Reference for lot 1 - 94970 Additional information: Etender ITT Reference for Lot 1 - North Wales Region is 94970

Renewal: contract duration 3 years, but is subject to annual review.

Communications Plan for Marketing & Product Distribution - Mid Wales Region

Lot 2 - Mid Wales Region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 2 - Mid Wales Region - 94971 Additional information: etender reference for lot 2 - Mid Wales Region is 94971

Renewal: contact duration is 3 years, but is subject to annual review.

Communications Plan for Marketing & Product Distribution - West Wales Region

Lot 3 - West Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 3 - West Wales Region - 94973 Additional information: etender reference for lot 3 - West Wales Region is 94973

Renewal: contract duration is 3 years, but is subject to annual review.

Communications Plan for Marketing & Product Distribution - South Wales Region

Lot 4 - South Wales region Welsh Government requires the development and delivery of regional tourism communication plans, to support Welsh Government's efforts to promote Wales globally to influential B2B (Business-to-Business) and B2C (B2C) markets. Successful communications rely, in part, on relationships built with trusted partners and stakeholders within destinations and regions. Visit Wales recognises that this work can be undertaken as supplementary to the mainstream communications, online and offline, that the proposed contractors already have in place e.g. industry news, training facilitation, events, webinars, etc. With the above at its heart, the successful contractors will be required to research, prepare, present and deliver an effective, deliverable regional communications plan for 2022-2025 focussed on addressing the needs of their respective area and its make-up of businesses. Detail is required within the plan for year 1 (financial year 2022/23) and a broader delivery approach outlined for years 2 and 3. The contract will be for 3 years with an annual review break included to assess performance and outputs. etender reference for lot 4 - South Wales Region - 94974 Additional information: etender reference for lot 4 - South Wales Region - 94974

Renewal: Contract duration is 3 years, but is subject to annual review.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0344d0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/015915-2022
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
£240,000 £100K-£500K
Lots Value
£288,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Jun 20224 years ago
Submission Deadline
14 Jul 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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