The Provision of Search Engine Optimisation (SEO) Agency Services

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    "date": "2022-07-28T14:02:22+01:00",
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    "description": "Economic operators may be excluded from this competition if they are in any of the situations referred to in regulation 58 of the Public Contracts (Scotland) Regulations 2015. Tenderers will be asked to submit the following forms. These forms are for information only and will not be scored. Form of Tender Bona Fide Tender Freedom of Information Supply Chain Code of Conduct The Successful Tenderer must confirm that they comply with the requirements of the Modern Slavery Act 2015. The Successful Tenderer will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no qualification or contra-indication from any evidence provided in support of the Contractor's economic and financial standing. Where the capability & capacity of a subcontractor, members of a consortia or any other body will be relied on, separate SPD(s) are required from each of those other parties relied on. Where subcontractors are to be used but their capability & capacity are not relied on, the University may choose to request separate SPD(s). The buyer is using PCS-Tender to conduct this ITT exercise. The Project code is 21889. The ITT code is pqq_5928. The buyer is using PCS-Tender to conduct this PQQ exercise. The Project code is 21889. For more information see: http://www.publiccontractsscotland.gov.uk/info/InfoCentre.aspx?ID=2343 (SC Ref:701659)",
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        "id": "HWU-UK-2122-111",
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            "id": "32014L0024",
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        "title": "The Provision of Search Engine Optimisation (SEO) Agency Services",
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        "classification": {
            "scheme": "CPV",
            "id": "72000000",
            "description": "IT services: consulting, software development, Internet and support"
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        "mainProcurementCategory": "services",
        "description": "The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.",
        "value": {
            "amount": 700000,
            "currency": "GBP"
        },
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                "id": "1",
                "description": "3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.",
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                            "description": "75"
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                "contractPeriod": {
                    "durationInDays": 1080
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                "hasRenewal": true,
                "renewal": {
                    "description": "The University reserves the right to extend the Agreement for a further 12 months period, subject to satisfactory performance and continuation of the University's requirements"
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                    "minimumCandidates": 5,
                    "maximumCandidates": 5
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                "selectionCriteria": {
                    "description": "SPD Section 4.C: Technical and Professional Ability Question Scoring Methodology: 100 - Value Add - The Tenderer has provided a strong methodology addressing all the key points requested and has also provided detail of relevant value add that they can provide. 75 - Good - The Tenderer response is relevant and good. The response is sufficiently detailed to demonstrate a good understanding and provide details on how the requirements will be fulfilled. 50 - Acceptable - The Tenderer has provided an acceptable methodology addressing most of the key points listed above in detail OR the Tenderer has provided all the key points listed above but lacks detail in answering the question fully. The response provides confidence that the requirements can be met. 25 - Minor Concerns - The Tenderer has provided a methodology addressing some of the key points listed above in detail OR the Tenderer has provided most of the key points listed above but lacks detail. The response provided does not provide confidence fully that the requirements can be met. 0 - Major Concerns - The Tenderer has failed to address the question, submitted a nil response or any element of the response gives cause for major concern"
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                    "description": "Bidders will be required to have a minimum \"general\" yearly turnover of the amount listed below, for the last 2 years. Where turnover information is not available for the time period requested, the bidder will be required to state the date which they were set up/started trading. The Successful Contractor will be required to provide two years audited accounts, or equivalent prior to awarded to the Contract, or confirm in their tender submission the publicly accessible, free, online location of accounts if available in such a format. There must be no qualification or contra-indication from any evidence provided in support of the Contractor's economic and financial standing. It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any contract, the types and levels of insurance listed below. Bidders also must confirm they can provide the following supporting evidence at point of award",
                    "minimum": "Turnover Requirements Bidders will be required to have a minimum \"general\" yearly turnover of 1,400,000 GBP for the last 2 years. Insurance Requirements It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any contract, the following types and levels of insurance: Employer's (Compulsory) Liability Insurance = 5,000,000 GBP Product Liability Insurance = 5,000,000 GBP Public Liability Insurance = 1,000,000 GBP",
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                    "description": "Please refer to these statements when completing Section 4C of the SPD. 4C.1.2. Bidders will be required to provide relevant examples of services carried out in the past three years that demonstrate that they have the relevant experience to deliver the service as described in part II.2.4 of the Contract Notice. Examples should include the following: - Project name - Project value - Project description - Personnel involved - Project Successes/Problems - Client Referee Four relevant examples are requested to be submitted. Each example must not exceed 800 words and two A4 pages. As stated above in '2. Selection Stage Evaluation Criteria & Guidance', each example will be assessed with a weighting of 25% per example provided",
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            "endDate": "2022-08-31T12:00:00+01:00"
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                "region": "UKM75",
                "postalCode": "EH14 4AP",
                "countryName": "United Kingdom"
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                "name": "charyleen Emslie",
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