This public procurement record has 1 release in its history.

Tender

28 Jul 2022 at 14:02

Summary of the contracting process

The procurement process, initiated by Heriot-Watt University, is for the supply of Search Engine Optimisation (SEO) Agency Services, valued at £700,000. This project is categorised under IT services consulting and aims to enhance the digital experience for prospective students, alumni, and partners across the university's website. The tender is currently in the active stage, with submissions due by 31 August 2022. Following the restricted procedure, potential bidders will be assessed on their technical ability, capacity, and compliance with various regulations, including the Public Contracts (Scotland) Regulations 2015.

This tender presents substantial opportunities for businesses specialising in digital marketing, particularly those with expertise in SEO and content strategy. Companies that can demonstrate a strong track record in enhancing brand awareness and digital engagement across diverse media will be well-suited to compete. Given the project's financial threshold and insurance requirements, businesses should have an annual turnover exceeding £1.4 million and possess relevant insurance coverage to qualify for participation.

How relevant is this notice?

Notice Title

The Provision of Search Engine Optimisation (SEO) Agency Services

Notice Description

The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.

Lot Information

Lot 1

3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.

Renewal: The University reserves the right to extend the Agreement for a further 12 months period, subject to satisfactory performance and continuation of the University's requirements

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0356f1
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/020630-2022
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£700,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Jul 20224 years ago
Submission Deadline
31 Aug 2022Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
Heriot-Watt University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICCARTON, EDINBURGH
Postcode
EH14 4AP
Postcode Area
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
Pentland Hills
Westminster Constituency
Edinburgh South West

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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