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QUB/2292/22 Contract for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland)

Queen's University Belfast

This public procurement record has 2 releases in its history.

Award

31 Jan 2023 at 11:17

Award Notice
Tender

12 Aug 2022 at 16:31

Tender Notice
Summary of the contracting process

The Queen's University Belfast has awarded contracts for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland). The procurement process was split into two lots: Lot 1 for digital marketing campaigns and Lot 2 for out of home and audio campaigns. The University required robust reporting and advice on marketing strategies. The contracts are active, with Net Natives Ltd and Krow Ireland Ltd being the respective successful suppliers. The contract values are £750,000 and £644,000. The procurement method was an open procedure, and the awards are currently in effect.

This tender offers opportunities for businesses in the marketing services industry. Companies with expertise in digital marketing, out of home advertising, and audio campaigns would be well-suited to compete. The contracts involve supporting the University's Strategic Marketing and Communications goals. The procurement stage is active, with a deadline for the tender period on September 12, 2022, and the bid opening on September 13, 2022, in Belfast. Interested businesses can engage electronically or through written submissions, creating a conducive environment for growth and collaboration with Queen's University Belfast.

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Notice Information

Notice Title

QUB/2292/22 Contract for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland)

Notice Description

The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: * Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance. Lot 2The agency will be responsible for: * Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying

Lot Information

Lot 1 - Contract for a Digital Marketing Campaigns Partner in domestic markets (UK and Ireland)

The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: * Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.

Options: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

Renewal: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

Lot 2 - Contract for an out of home and audio media planning and buying partner in domestic markets

The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 2The agency will be responsible for: * Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. * Robust reporting and advice on out of home and audio opportunities for the University to inform future planning and buying.

Options: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

Renewal: The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-035b84
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/002897-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£1,394,000 £1M-£10M

Notice Dates

Publication Date
31 Jan 20233 years ago
Submission Deadline
12 Sep 2022Expired
Future Notice Date
Not specified
Award Date
31 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Queen's University Belfast
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BELFAST
Postcode
BT7 1NN
Postcode Area
Northern Ireland
Country
Northern Ireland
Major Region (ITL 1)
TLN Northern Ireland
Basic Region (ITL 2)
TLN0 Northern Ireland
Small Region (ITL 3)
TLN06 Belfast
Delivery Location
TLN0 Northern Ireland
Local Authority
Belfast
Electoral Ward
Central
Westminster Constituency
Belfast South and Mid Down

Supplier Information

Number of Suppliers
2
Supplier Names

Krow Ireland Ltd

Net Natives Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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