Award

Provision of Media Buying

DRIVER & VEHICLE LICENSING AGENCY

This public procurement record has 1 release in its history.

Award

18 Oct 2022 at 08:13

Summary of the contracting process

The Driver & Vehicle Licensing Agency in Swansea, United Kingdom, recently awarded a contract for the provision of Media Buying services. The tender was conducted through a limited procurement method, with the procurement stage being an award procedure without prior publication of a call for competition. The contract was awarded to Manning Gottlieb OMD for an amount of £800,000 on 17th October 2022.

This procurement opportunity in the advertising services industry can be beneficial for businesses with expertise in media planning and buying. The contract aims to secure a supplier capable of providing full media planning services and strong media recommendations to meet specified Key Performance Indicators (KPIs) within tight deadlines. Companies with experience in advertising, relationship management, and innovative media strategies would be well-suited to compete for this opportunity.

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Notice Title

Provision of Media Buying

Notice Description

The services needed are full media planning services including providing an evidence-based response to the Agency brief with supporting rationale. The supplier must be able to fulfil the following: * Excellent relationship management and ability to effectively work with senior stakeholders and other suppliers * Ability to provide strong and relevant media recommendations and insight to support the media planning to meet specified KPIs * Ability to work at pace and to tight deadlines * Ability to bring the latest innovations into the planning as appropriate to meet specified campaign KPIs * Access to the latest media consumption information for the specified target audiences * Ability to plan multiple campaigns in parallel (subject to Cabinet Office approvals)

Lot Information

Lot 1

The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy. Additional information: Cost is estimated

Procurement Information

The Procurement route taken is a direct award via CCS framework RM6123 - Lot 1: Strategic Media Activation (Media Buying). This allows a single contract with one agency to provide an integrated, end-to-end service for media buying with no further competition needed. This route provides the most advantageous combination of quality and value for money, and aligns with government's "framework first" sourcing policy.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03768c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/029262-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£800,000 £500K-£1M

Notice Dates

Publication Date
18 Oct 20223 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
16 Oct 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DRIVER & VEHICLE LICENSING AGENCY
Contact Name
Dale Best
Contact Email
dale.best@dvla.gov.uk
Contact Phone
+44 1792788214

Buyer Location

Locality
SWANSEA
Postcode
SA6 7JL
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL Wales

Local Authority
Swansea
Electoral Ward
Mynydd-bach
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

MANNING GOTTLIEB OMD

Further Information

Notice URLs

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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