Award

LinkedIn License for MOD External Vacancies

MINISTRY OF DEFENCE

This public procurement record has 1 release in its history.

Award

22 Nov 2022 at 13:20

Summary of the contracting process

The Ministry of Defence has awarded a contract for the supply of LinkedIn licenses to LinkedIn Ireland Unlimited Company. The procurement process was initiated as a tender and progressed to the award stage with the title "LinkedIn License for MOD External Vacancies." The contract falls under the services category, specifically for job search services. The Ministry of Defence based in Glasgow, UK, issued this procurement with the objective of utilising the LinkedIn platform for externally advertised vacancies. The award date was on October 11, 2022, with a contract value of £360,316.00.

This tender opportunity opens pathways for businesses in the job search services industry or those offering similar professional networking solutions to compete. Companies providing online recruitment tools, social networking services, and platforms for professional matchmaking could find suitable opportunities in similar procurement processes. The bespoke nature of the LinkedIn platform and its diverse reach within Europe, the Middle East, and Africa present a unique proposition for businesses aiming to tap into markets beyond traditional job advertising platforms.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

LinkedIn License for MOD External Vacancies

Notice Description

Use of the LinkedIn platform for externally advertised vacancies in the MOD

Lot Information

Lot 1

Use of the linkedin platform to advertise jobs to external candidates

Procurement Information

The justification is as per PCR 2015, Regulation 32(2)(b)(ii) as follows: Until recently, for externally advertised MOD vacancies, Civil Service Jobs was the only website that potential candidates could find out about MOD's advertised roles. This meant that MOD relied on potential applicants already having an interest in the Civil Service and knowing what sort of opportunities were likely to be available. This made MOD reach extremely narrow as Defence was missing out on large numbers of applicants who did not already have a high awareness of the Civil Service or were interested in a profession but did not know that there were opportunities in MOD. This was negative in terms of the professions, diversity, and social mobility. LinkedIn is a single source provider (there is no alternative supplier offering their services) enabling business areas to showcase prospective candidates what it is like to work for them using a variety of content including adverts/featured content/testimonies before prospective candidates place an application for the advertised role. Recent research has highlighted different outcomes in recruitment for staff with protected characteristics, and whilst activity to address this is multifaceted, enabling MOD to raise the profile of our organisation and the diversity of our workforce will enable us to improve the diversity of our workforce LinkedIn is the only company that provides hiring solutions services to customers within Europe, middle east & Africa. Its hiring and social networking solution is unique and as such, a direct competition process isn't viable. Other companies like, 'Facebook', 'Bark', 'Opportunity', and 'Xing', offer similar social networking platforms but with limited professional reach, unlike LinkedIn. There are clear differences in the services on offer and the scale of reach in terms of target audience. Of these four companies , none have a comparable level of professional and global presence and therefore this would not enable MOD to source quality talent and in turn build and sustain a more diverse workforce. This would detrimentally impact on MOD ability to fill our roles and deliver MOD key objectives. Facebook is the largest social networking platform, 'Facebook' has 2,91 billion monthly users, known mostly for personal networking. 'Bark', has around 5 million users in comparison to Linkedin's 800 million. The basic role of this platform is to connect professionals with people who look for their services. 'Opportunity' is a platform with nearly 80 million users across 190+ countries. It concentrates on professional matchmaking, users can find new job opportunities and apply for them. Xing is a professional-oriented social networking platform that enables its users to network, share news, and look for job opportunities. Although Xing is well known in Germany (17 million users), Austria (1.6 million users), and Switzerland 1.4 million users), it has limited UK reach. Given the above there are no other value-for-money alternatives to consider which will enable us to promote MOD as an employer, advertis our vacancies and with additional products (recruiter directly reach out to prospective candidates).

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-038746
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/033068-2022
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79611000 - Job search services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£360,316 £100K-£500K

Notice Dates

Publication Date
22 Nov 20223 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Oct 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Not specified
Contact Email
jonathan.mcniven101@mod.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
GLASGOW
Postcode
G2 8EX
Post Town
Glasgow
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
Not specified

Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Supplier Information

Number of Suppliers
1
Supplier Name

LINKEDIN IRELAND

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-038746-2022-11-22T13:20:48Z",
    "date": "2022-11-22T13:20:48Z",
    "ocid": "ocds-h6vhtk-038746",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-038746",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "LinkedIn License for MOD External Vacancies",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79611000",
            "description": "Job search services"
        },
        "mainProcurementCategory": "services",
        "description": "Use of the LinkedIn platform for externally advertised vacancies in the MOD",
        "lots": [
            {
                "id": "1",
                "description": "Use of the linkedin platform to advertise jobs to external candidates",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "IE0"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "id": "D_OUTSIDE_SCOPE",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "The justification is as per PCR 2015, Regulation 32(2)(b)(ii) as follows: Until recently, for externally advertised MOD vacancies, Civil Service Jobs was the only website that potential candidates could find out about MOD's advertised roles. This meant that MOD relied on potential applicants already having an interest in the Civil Service and knowing what sort of opportunities were likely to be available. This made MOD reach extremely narrow as Defence was missing out on large numbers of applicants who did not already have a high awareness of the Civil Service or were interested in a profession but did not know that there were opportunities in MOD. This was negative in terms of the professions, diversity, and social mobility. LinkedIn is a single source provider (there is no alternative supplier offering their services) enabling business areas to showcase prospective candidates what it is like to work for them using a variety of content including adverts/featured content/testimonies before prospective candidates place an application for the advertised role. Recent research has highlighted different outcomes in recruitment for staff with protected characteristics, and whilst activity to address this is multifaceted, enabling MOD to raise the profile of our organisation and the diversity of our workforce will enable us to improve the diversity of our workforce LinkedIn is the only company that provides hiring solutions services to customers within Europe, middle east & Africa. Its hiring and social networking solution is unique and as such, a direct competition process isn't viable. Other companies like, 'Facebook', 'Bark', 'Opportunity', and 'Xing', offer similar social networking platforms but with limited professional reach, unlike LinkedIn. There are clear differences in the services on offer and the scale of reach in terms of target audience. Of these four companies , none have a comparable level of professional and global presence and therefore this would not enable MOD to source quality talent and in turn build and sustain a more diverse workforce. This would detrimentally impact on MOD ability to fill our roles and deliver MOD key objectives. Facebook is the largest social networking platform, 'Facebook' has 2,91 billion monthly users, known mostly for personal networking. 'Bark', has around 5 million users in comparison to Linkedin's 800 million. The basic role of this platform is to connect professionals with people who look for their services. 'Opportunity' is a platform with nearly 80 million users across 190+ countries. It concentrates on professional matchmaking, users can find new job opportunities and apply for them. Xing is a professional-oriented social networking platform that enables its users to network, share news, and look for job opportunities. Although Xing is well known in Germany (17 million users), Austria (1.6 million users), and Switzerland 1.4 million users), it has limited UK reach. Given the above there are no other value-for-money alternatives to consider which will enable us to promote MOD as an employer, advertis our vacancies and with additional products (recruiter directly reach out to prospective candidates)."
    },
    "awards": [
        {
            "id": "033068-2022-705772452-1",
            "relatedLots": [
                "1"
            ],
            "title": "Supply of LinkedIn Licenses for External MOD Vacancies",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-69040",
                    "name": "LinkedIn Ireland Unlimited Company"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-50580",
            "name": "Ministry of Defence",
            "identifier": {
                "legalName": "Ministry of Defence"
            },
            "address": {
                "streetAddress": "Kentigern House, 65 Brown Street",
                "locality": "Glasgow",
                "region": "UK",
                "postalCode": "G2 8EX",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "jonathan.mcniven101@mod.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://www.gov.uk/government/organisations/ministry-of-defence",
                "classifications": [
                    {
                        "scheme": "TED_CA_TYPE",
                        "id": "MINISTRY",
                        "description": "Ministry or any other national or federal authority, including their regional or local subdivisions"
                    },
                    {
                        "scheme": "COFOG",
                        "id": "02",
                        "description": "Defence"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-69040",
            "name": "LinkedIn Ireland Unlimited Company",
            "identifier": {
                "legalName": "LinkedIn Ireland Unlimited Company"
            },
            "address": {
                "streetAddress": "Wilton PLace",
                "locality": "Dublin",
                "region": "IE0",
                "countryName": "Ireland"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-69041",
            "name": "MOD",
            "identifier": {
                "legalName": "MOD"
            },
            "address": {
                "streetAddress": "65 Brown Street",
                "locality": "Glasgow",
                "countryName": "United Kingdom"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-50580",
        "name": "Ministry of Defence"
    },
    "contracts": [
        {
            "id": "033068-2022-705772452-1",
            "awardID": "033068-2022-705772452-1",
            "title": "Supply of LinkedIn Licenses for External MOD Vacancies",
            "status": "active",
            "value": {
                "amount": 360316,
                "currency": "GBP"
            },
            "dateSigned": "2022-10-11T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "2",
                "measure": "foreignBidsFromEU",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}