Award

Media Buying Agents and Associated Services (Advertising)

BISHOP GROSSETESTE UNIVERSITY

This public procurement record has 2 releases in its history.

Award

20 Apr 2023 at 09:05

Tender

04 Jan 2023 at 16:05

Summary of the contracting process

The Bishop Grosseteste University (BGU) has completed a procurement process for Media Buying Agents and Associated Services within the advertising management services category. The goal was to appoint a service provider to handle various advertising tasks, including campaign advertising, student marketing, and commercial advertising management. The procurement method was an open procedure, with a contract value of £998,408. The awarded supplier for this contract is Havas People Limited.

This opportunity offered by BGU provides a chance for media agencies and advertising companies to showcase their expertise in media planning and buying. Businesses specialising in advertising management services and media buying are well-suited to compete for this tender. The contract includes the option to extend for up to 24 months, allowing for long-term partnerships and potential growth opportunities for the successful supplier. BGU has set clear criteria for quality and cost in the award process, emphasising the importance of both aspects in the selection of the service provider.

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Notice Title

Media Buying Agents and Associated Services (Advertising)

Notice Description

BGU is undertaking a procurement process to identify and appoint a service provider to provide media buying and advertising/marketing solutions to reflect the different types of advertising services required, including but not exhaustive to: a. Campaign Advertising and Related Services. b. Student Marketing. c. Management of Commercial Advertising Space.

Lot Information

Lot 1

Tenders are invited in respect of Media Buying Agents and Associated Services. The successful supplier will be responsible for providing this service, liaising closely with the Authority Representative (contract manager). BGU Seeks a Supply partner (Media Buying Agent) who shall: a.Raise the profile of the University within the marketplace and specifically amongst our core target audience, prospective UG students through digital and above the line advertising. b.Deliver an annual continuous, optimized approach to marketing that protects and builds our brand, drives up lead generation and delivers year on year growth in student numbers. c.Maximise the impact of key campaigns across the year enabling us to meet recruitment targets, including supporting recruitment to new courses and clearing. The successful Supplier shall be an expert media agency who can be the University's 'go to' agency for all media planning and buying for all departments of the University.

Options: The contract agreement has the option to extend for up to a further 24 months. The total estimated value stated in Section II.2.6) includes the option period.

Renewal: Upon termed expiry.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-039518
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011305-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341200 - Advertising management services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
£1,000,000 £1M-£10M
Awards Value
Not specified
Contracts Value
£998,408 £500K-£1M

Notice Dates

Publication Date
20 Apr 20232 years ago
Submission Deadline
15 Feb 2023Expired
Future Notice Date
Not specified
Award Date
8 Apr 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BISHOP GROSSETESTE UNIVERSITY
Contact Name
Michael Hunt
Contact Email
michael.hunt@bishopg.ac.uk
Contact Phone
+44 1522563949

Buyer Location

Locality
LINCOLN
Postcode
LN1 1DY
Post Town
Lincoln
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF3 Lincolnshire
Small Region (ITL 3)
TLF30 Lincolnshire CC
Delivery Location
TLF30 Lincolnshire CC

Local Authority
Lincoln
Electoral Ward
Carholme
Westminster Constituency
Lincoln

Supplier Information

Number of Suppliers
1
Supplier Name

HAVAS PEOPLE

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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