Advertising Services Framework

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    "date": "2023-08-07T09:34:24+01:00",
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        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        },
        "title": "Advertising Services Framework",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "To further enhance public transport in Northern Ireland, Translink is seeking to establish a single supplier Framework Agreement with a full-service Advertising Agency as strategic partner to implement a programme of brand marketing communications to increase passenger transport journeys and revenue, and deliver the challenging targets of the Better.Connected strategy. There is no guaranteed level of business. Your response must be submitted via the relevant Call for Tender (CfT) on the eTendersNI portal. Instructions on how to submit your response can be found within the Interactive Walkthrough on the eTendersNI Homepage. No other method of submission will be accepted. Please note that Social Value will apply to this contract.",
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                "description": "To further enhance public transport in Northern Ireland, Translink is seeking to establish a single supplier Framework Agreement with a full-service Advertising Agency as strategic partner to implement a programme of brand marketing communications to increase passenger transport journeys and revenue, and deliver the challenging targets of the Better.Connected strategy. There is no guaranteed level of business. Your response must be submitted via the relevant Call for Tender (CfT) on the eTendersNI portal. Instructions on how to submit your response can be found within the Interactive Walkthrough on the eTendersNI Homepage. No other method of submission will be accepted. Please note that Social Value will apply to this contract. Additional information: Total contract values provided are INCLUSIVE of VAT.",
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                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341100",
                        "description": "Advertising consultancy services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN"
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                        "region": "UKN0"
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    },
    "parties": [
        {
            "id": "GB-FTS-125",
            "name": "Translink",
            "identifier": {
                "legalName": "Translink"
            },
            "address": {
                "streetAddress": "Procurement Department",
                "locality": "Belfast",
                "region": "UK",
                "postalCode": "BT2 7LX",
                "countryName": "United Kingdom"
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            "roles": [
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        },
        {
            "id": "GB-FTS-21632",
            "name": "ARDMORE ADVERTISING MARKETING LTD",
            "identifier": {
                "legalName": "ARDMORE ADVERTISING MARKETING LTD"
            },
            "address": {
                "streetAddress": "Ardmore House",
                "locality": "HOLYWOOD",
                "region": "UK",
                "postalCode": "BT18 9JQ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "michele.mcevoy@ardmore.co.uk"
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            {
                "id": "3",
                "measure": "foreignBidsFromEU",
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                "value": 0
            },
            {
                "id": "4",
                "measure": "foreignBidsFromNonEU",
                "relatedLot": "1",
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            },
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                "id": "5",
                "measure": "electronicBids",
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                "value": 3
            }
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}