Award

Neath Port Talbot Destination Marketing & Pride of Place Campaign

NEATH PORT TALBOT COUNCIL

This public procurement record has 2 releases in its history.

Award

18 Apr 2023 at 11:51

Tender

02 Feb 2023 at 16:13

Summary of the contracting process

The Neath Port Talbot Council has awarded a contract for the "Neath Port Talbot Destination Marketing & Pride of Place Campaign" to Rethink PR & Marketing. The campaign aims to raise the profile of Neath Port Talbot as a year-round visitor destination and change perceptions of the area. The campaign comprises two elements targeting both visitors and local residents, with a deadline to meet all outputs by 31st March 2025. The contract value is £250,000, and the commencement date is scheduled for May 2023.

This tender presents an opportunity for businesses in the advertising and marketing services industry to contribute to enhancing the image and visibility of Neath Port Talbot. Companies with expertise in destination marketing and brand strategy are well-suited to compete for this contract. The open procurement process provides a chance for businesses of varying sizes to participate and potentially secure a contract with the Neath Port Talbot Council.

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Notice Title

Neath Port Talbot Destination Marketing & Pride of Place Campaign

Notice Description

See description of procurement

Lot Information

Lot 1

An award has been made by Neath Port Talbot Council to appoint a supplier to deliver the following campaign: The Campaign:- The aims for the Neath Port Talbot Destination Marketing and Pride of Place campaign is to raise the profile of Neath Port Talbot as an alternative year round visitor destination and change perceptions of Neath Port Talbot as a place to live, work and visit. The campaign should be delivered in full and all campaign outputs met by 31st March 2025. Commencement date scheduled for May 2023. There are two distinct elements to the campaign which are summarised below. Destination marketing campaign:- This element of the campaign will utilise the 'Dramatic Heart of Wales' destination brand to target overnight 'short stay' visitors to the area in order to encourage the growth of the visitor economy. 'Pride of Place' marketing campaign :- This element of the campaign will utilise the wider place brand (in particular the Front and Centre brand) to change perceptions of Neath Port Talbot among local Neath Port Talbot residents and residents and investors within the South Wales region. Additional information: NPTCBC has recently secured funding via the UK Shared Prosperity Fund (SPF) to deliver a destination marketing and pride of place campaign targeting visitors to Neath Port Talbot and residents and investors within the region.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03a27e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011084-2023
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342200 - Promotional services

79416000 - Public relations services

Notice Value(s)

Tender Value
£250,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£250,000 £100K-£500K

Notice Dates

Publication Date
18 Apr 20232 years ago
Submission Deadline
8 Mar 2023Expired
Future Notice Date
Not specified
Award Date
30 Mar 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NEATH PORT TALBOT COUNCIL
Contact Name
Wayne Thomas
Contact Email
w.thomas3@npt.gov.uk
Contact Phone
+44 1639763929

Buyer Location

Locality
PORT TALBOT
Postcode
SA13 1PJ
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL44 Neath Port Talbot
Delivery Location
TLL17 Bridgend and Neath Port Talbot

Local Authority
Neath Port Talbot
Electoral Ward
Aberavon
Westminster Constituency
Aberafan Maesteg

Supplier Information

Number of Suppliers
1
Supplier Name

RETHINK PR & MARKETING

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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