Award

The Provision of Search Engine Optimisation (SEO) Agency Services

HERIOT-WATT UNIVERSITY

This public procurement record has 1 release in its history.

Award

07 Feb 2023 at 11:21

Summary of the contracting process

The Heriot-Watt University has completed the award process for a tender titled "The Provision of Search Engine Optimisation (SEO) Agency Services" within the services category. The university aims to enhance the digital experience for prospective students, alumni, and partners through the website estate. The procurement method used was a selective procedure with the award going to The SEO Works LTD. The contract, valued at £400,000 GBP, was signed on 30th January 2023, with a focus on IT services including consulting, software development, and Internet support. The delivery address is at Heriot-Watt University's Riccarton Campus in Edinburgh, UKM75.

This tender by Heriot-Watt University for SEO services presents business growth opportunities for agencies specializing in digital marketing, SEO, and content strategy. Companies well-versed in brand awareness, marketing campaigns, student recruitment, and general promotion across various media types would find this tender suitable. The award criteria considered both technical and commercial aspects, with a 75% weighting on technical quality and 25% on cost. This opportunity is significant for SMEs looking to expand their portfolio in the IT services sector and collaborate with prestigious educational institutions such as Heriot-Watt University.

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Notice Title

The Provision of Search Engine Optimisation (SEO) Agency Services

Notice Description

The University is seeking a Contractor to deliver an enhanced digital experience for Prospective Students, Alumni and Partners across the University website estate.

Lot Information

Lot 1

3The University is seeking an agency for SEO and Content Strategy that will cover all Brand awareness and positioning, Marketing and recruitment campaigns, student recruitment (both on-campus and HW Online), Graduate Apprenticeships, Enterprise, Edinburgh Business School, Staff Recruitment and general promotion over a range of media types, and across a range of UK and international markets. Additional information: Economic operators may be excluded from this competition if they are in any of the situations referred to in regulations 58 of the Public Contracts (Scotland) Regulations 2015.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03a368
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003682-2023
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£400,000 £100K-£500K

Notice Dates

Publication Date
7 Feb 20233 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Jan 20233 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
HERIOT-WATT UNIVERSITY
Contact Name
charyleen Emslie
Contact Email
charyleen.emslie@hw.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
RICCARTON, EDINBURGH
Postcode
EH14 4AP
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
Pentland Hills
Westminster Constituency
Edinburgh South West

Supplier Information

Number of Suppliers
1
Supplier Name

THE SEO WORKS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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