Notice Information
Notice Title
Provision of Marketing Analytical Services
Notice Description
The SWR Marketing department have two main components for this tender. There is CPD and CRM which both have the own requirement. This tender is also looking to future proof our requirement and will contain an element of innovation. SWR's main objective with this tender is to contract with a successful Supplier, covering all Services in this document and acting as our Marketing and Analytical service provider. The Services provided will encapsulate analytical, data and media support services * Data - Provision of 3rd party data source to compliantly increase reach. * Analysis - Supporting the build of user cases. * Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems. SWR is currently in contract with a provider for these Services, which are due to expire 30 September 2023. The table in section 7 below outlines our projected timescales from tender, award and contract implementation. The Supplier will need to take into consideration these timescales when submitting their tender submission. The awarded contract will be for three (3) years plus the option to renew yearly for a further two years. The proposed contract with be our Goods & Services Agreement with amended clauses.
Lot Information
Lot 1
The Services provided will encapsulate analytical, data and media support services * Data - Provision of 3rd party data source to compliantly increase reach. * Analysis - Supporting the build of user cases. * Strategy - CRM and Media strategy support to identify key opportunities across both digital and direct ecosystems.
Options: There will be a built in 12 month extension for 2 consecutive years
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-03ace5
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/005865-2023
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Selective
- Procurement Method Details
- Restricted procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
72 - IT services: consulting, software development, Internet and support
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
72313000 - Data capture services
79342000 - Marketing services
Notice Value(s)
- Tender Value
- £1,600,000 £1M-£10M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 28 Feb 20232 years ago
- Submission Deadline
- 31 Mar 2023Expired
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- FIRST MTR SOUTH WESTERN TRAINS LIMITED
- Contact Name
- Tony Brabander
- Contact Email
- procurementandcontracts@swrailway.com
- Contact Phone
- +44 7790884849
Buyer Location
- Locality
- LONDON
- Postcode
- W2 1AF
- Post Town
- West London
- Country
- England
-
- Major Region (ITL 1)
- TLI London
- Basic Region (ITL 2)
- TLI3 Inner London - West
- Small Region (ITL 3)
- TLI35 Westminster and City of London
- Delivery Location
- TLI London
-
- Local Authority
- Westminster
- Electoral Ward
- Hyde Park
- Westminster Constituency
- Cities of London and Westminster
Further Information
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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