Media Buying Framework Agreement for Imperial War Museums (IWM)

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    "date": "2023-08-04T19:05:38+01:00",
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    "description": "For more information about this opportunity, please visit the Delta eSourcing portal at: <a href=\"https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4\" target=\"_blank\">https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4</a> To respond to this opportunity, please click here: <a href=\"https://www.delta-esourcing.com/respond/4T5KM987S4\" target=\"_blank\">https://www.delta-esourcing.com/respond/4T5KM987S4</a> GO Reference: GO-202384-PRO-23575457",
    "initiationType": "tender",
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        "id": "IWM/2324/Mkt/3184",
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            "scheme": "CELEX"
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        "title": "Media Buying Framework Agreement for Imperial War Museums (IWM)",
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        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
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        "mainProcurementCategory": "services",
        "description": "IWM is tendering for a framework of suppliers to provide media and digital advertising strategy, buying and planning. The appointed agency/agencies will support marketing campaigns for IWM including those for brand, destination visitation, major events, membership, and temporary exhibitions across our sites, with both regional and national reach. The tender comprises two lots. Agencies are invited to pitch for either a single or multiple lots, depending on their expertise: * Lot 1: Media Strategy, Buying and Planning * Lot 2: Digital Advertising Services & Google Grants Management Social media advertising and organic activity are managed by in-house teams and are out of scope of this tender.",
        "value": {
            "amount": 637000,
            "currency": "GBP"
        },
        "lotDetails": {
            "maximumLotsAwardedPerSupplier": 2
        },
        "lots": [
            {
                "id": "1",
                "title": "Media Strategy, Buying and Planning",
                "description": "Including, but not limited to: *Out of home (print and digital) *TV, video on demand (VOD) and cinema spot buying *Audio advertising across radio and podcast platforms *Press space e.g., adverts and advertorials in national, regional and specialist titles *Partnerships (media and content) Additional information: To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/4T5KM987S4",
                "value": {
                    "amount": 315000,
                    "currency": "GBP"
                },
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                "id": "2",
                "title": "Digital Advertising Services & Google Grants Management",
                "description": "Including, but not limited to: *Programmatic digital display including both the creative design and implementation of assets; *Video advertising through channels such as YouTube and in-read formats *Paid search (Google) and Google Grants Management",
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        "tenderPeriod": {
            "endDate": "2023-09-05T12:00:00+01:00"
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    "parties": [
        {
            "id": "GB-FTS-89189",
            "name": "IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums",
            "identifier": {
                "legalName": "IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums",
                "id": "Imperial War Museums"
            },
            "address": {
                "streetAddress": "IWM London, Lambeth Road",
                "locality": "London",
                "region": "UK",
                "postalCode": "SE1 6HZ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Procurement and Resources Officer",
                "telephone": "+44 2074165000",
                "email": "erowberry@iwm.org.uk",
                "url": "https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-services./4T5KM987S4"
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            "roles": [
                "buyer"
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            "details": {
                "url": "http://www.iwm.org.uk",
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                        "description": "Recreation, culture and religion"
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        {
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            "name": "Imperial War Museums",
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                "streetAddress": "IWM London, Lambeth Road",
                "locality": "London",
                "postalCode": "SE1 6HZ",
                "countryName": "United Kingdom"
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        "name": "IWM/2324/Mkt/3184: Media Buying Framework Agreement for Imperial War Museums"
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