Award

T23/04_Distance Learning Strategic Digital Marketing

ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION

This public procurement record has 2 releases in its history.

Award

08 Mar 2024 at 11:51

Tender

24 Aug 2023 at 15:47

Summary of the contracting process

Anglia Ruskin University Higher Education Corporation recently completed a procurement process for the provision of Distance Learning Strategic Digital Marketing services. The contract value is estimated to be between 80k to 120k per annum. The University aims to partner with a company to support distance learning student recruitment plans targeting UK and international students. The procurement method used was a selective process, with a restricted procedure. The procurement stage was at the award phase, and the contract was awarded to Itineris Ltd. The buying organization, Anglia Ruskin University Higher Education Corporation, is located in Chelmsford, United Kingdom, in the services category within the advertising services industry.

This tender from Anglia Ruskin University offers an opportunity for businesses specializing in digital marketing and advertising services, especially those experienced in targeting student audiences. Businesses with capabilities in strategic planning, website maintenance, and campaign execution would be well-suited to compete. The University's focus on distance learning student recruitment for undergraduate and postgraduate programs presents a niche market opportunity for companies looking to expand their client base in the education sector. With the contract value expected to be substantial annually, this procurement process could serve as a valuable growth opportunity for businesses in the digital marketing space.

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Notice Title

T23/04_Distance Learning Strategic Digital Marketing

Notice Description

The University are looking for a partner to deliver all the services detailed below including strategy, website maintenance and campaign execution to support the achievement of our ambitious distance learning student recruitment plans. The contract value will be in the region of 80k to 120k per annum across key service areas. The core target audience will be UK and international students looking to study at undergraduate or postgraduate level on one of our 40 online distance learning degrees.

Lot Information

Lot 1

The University are looking for a partner to deliver all the services detailed below including strategy, website maintenance and campaign execution to support the achievement of our ambitious distance learning student recruitment plans. The contract value will be in the region of 80k to 120k per annum across key service areas. The core target audience will be UK and international students looking to study at undergraduate or postgraduate level on one of our 40 online distance learning degrees. Additional information: This Tender is being conducted electronically using the Anglia Ruskin University eTendering system which can be found at https://in-tendhost.co.uk/angliaruskinuniversity/To receive documents, the users must first register and obtain login details. Existing users should log in to the website and express interest.

Options: 2 x 12 months extensions

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-03f6ca
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/007485-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

72414000 - Web search engine providers

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£396,000 £100K-£500K

Notice Dates

Publication Date
8 Mar 20241 years ago
Submission Deadline
26 Sep 2023Expired
Future Notice Date
Not specified
Award Date
14 Feb 20242 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
ANGLIA RUSKIN UNIVERSITY HIGHER EDUCATION CORPORATION
Contact Name
Not specified
Contact Email
procurement@aru.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
CHELMSFORD
Postcode
CM1 1SQ
Post Town
Chelmsford
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH3 Essex
Small Region (ITL 3)
TLH36 Heart of Essex
Delivery Location
TLH East (England)

Local Authority
Chelmsford
Electoral Ward
Marconi
Westminster Constituency
Chelmsford

Supplier Information

Number of Suppliers
1
Supplier Name

ITINERIS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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