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Award Notice Roadside Advertising

Network Rail Infrastructure Ltd

This public procurement record has 2 releases in its history.

Award

11 Nov 2024 at 12:30

Award Notice
Tender

17 Nov 2023 at 16:31

Tender Notice
Summary of the contracting process

Network Rail Infrastructure Ltd has concluded the procurement for managing and maintaining its roadside advertising assets, securing a partnership that will help generate sustainable income for reinvestment into the operational railway. This award involves two key lots: Static Advertising and Digital Advertising, both awarded to Primesight Ltd. The procurement stage is in the 'Award' phase, with contracts signed on 30th September 2024, set to commence on 1st January 2025. The total contract duration is up to 120 months, including extension options. These services span all regions of the UK and cover advertising, promoting, managing, and maintaining both static and digital roadside panels, ensuring safety and operational availability.

This tender presents significant growth opportunities for businesses within the advertising services industry, particularly those proficient in managing large-scale advertising operations and capable of delivering end-to-end solutions. The contract's considerable duration and extensive geographic spread offer long-term revenue potential and market stability. Businesses specializing in digital and static advertising infrastructure, alongside those focusing on strategic sales and marketing within the rail industry, will find this project particularly suitable. With key criteria including financial performance, commercial acumen, and social value, well-rounded businesses can leverage this opportunity to expand their portfolio and reinforce their market presence.

How relevant is this notice?

Notice Information

Notice Title

Award Notice Roadside Advertising

Notice Description

Network Rail (NR) went out to tender to look to procure a partner to manage maintain and sell its roadside advertising assets. This supports the aims of NR to deliver vital revenue to be reinvested into the operational railway. This concession will generate sustainable income from the estate for investment in the rail infrastructure. The supplier will be responsible for the full end-to-end service from sales and strategy to the operation and maintenance of all roadside advertising assets on behalf of Network Rail. The service will commence on 01/01/2025.

Lot Information

Static Advertising

The Supplier will be responsible for: - Advertising, promoting and selling roadside advertising on NR owned static panels; - Managing and maintaining all static panels (including the structure) ensuring they are safe and available for sale to advertisers; - Conducting all safety inspections Additional information: 84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.

Digital Advertising

The Supplier will be responsible for: - Advertising, promoting and selling roadside advertising on NR owned digital panels; - Managing and maintaining all digital panels (including the structure) ensuring they are safe and available for sale to advertisers; - Conducting all safety inspections Additional information: 84 months is the initial term of the contract. The contract includes 3 extension options (subject to Network Rail's discretion) of 12+12+12 months for a total term of 120 months.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-041b03
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/036400-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Award procedure with prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

Notice Value(s)

Tender Value
Not specified
Lots Value
£88,194,150 £10M-£100M
Awards Value
Not specified
Contracts Value
£257,490,778 £100M-£1B

Notice Dates

Publication Date
11 Nov 20241 years ago
Submission Deadline
26 Feb 2024Expired
Future Notice Date
Not specified
Award Date
30 Sep 20241 years ago
Contract Period
12 Aug 2024 - 11 Aug 2031 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Network Rail Infrastructure Ltd
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8SW
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
1
Supplier Name

Primesight Ltd

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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