Media Buying Agency

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    "date": "2024-02-20T08:42:42Z",
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    "description": "Contract price includes agency fees and pass-through costs of paid media. (SC Ref:756009)",
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        "id": "MER-ENU-2324-PRF507",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Media Buying Agency",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "Edinburgh Napier University (ENU) is looking to appoint an experienced and sector-leading Media Strategy and Buying Agency to manage and support the advertising and targeting requirements for our wide and varied marketing activities.",
        "value": {
            "amount": 3000000,
            "currency": "GBP"
        },
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                "id": "1",
                "description": "The University is looking to develop a long-term partnership with an agency to help support the following initiatives: 1. Manage and support advertising efforts for all brand and student recruitment campaigns throughout the year, including tentpole campaigns, and always-on activities such as paid search. 2. Manage and support additional campaigns as needed, to aid with recruitment and CPD objectives. 3. Provide specialist expertise on a range of digital channels and best practice, for example how to navigate advertising with the waning prevalence of cookies. Additional information: Contract value reflects the successful bidder's fees plus the paid-for media.",
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                        {
                            "name": "(Strategy) Ability to Achieve Objectives",
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                            "description": "10%"
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                        {
                            "name": "(Strategy) Creativity and Innovation",
                            "type": "quality",
                            "description": "10%"
                        },
                        {
                            "name": "(Audience) Audience Focus",
                            "type": "quality",
                            "description": "10%"
                        },
                        {
                            "name": "(Implementation) Channel Outline",
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                            "description": "10%"
                        },
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                            "name": "(Pitch) Team Chemistry",
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                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "Two further contract extensions each of 1 year may be activated at the University's sole discretion."
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                    "description": "The Contract will commence on the 4th of March 2024 for a period of 3 years and expire on the 3rd of March 2027. As provided for in the Invitation to Tender, Edinburgh Napier University reserves the right to extend the Contract for a further 2 years in 1-year increments subject to satisfactory performance and continued University requirements. These shall be activated at the University's sole discretion."
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                    "description": "Edinburgh Napier University campuses at Sighthill (postcode EH11 4BN); Merchiston (EH10 5DT); and Craiglockhart (EH14 1DJ)."
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                    "minimum": "Bidders will be required to have a minimum yearly \"specific\" turnover of 1000000 GBP for the last 3 years in the business area covered by the contract. - The acceptable range for each financial ratio is: Acid Test Ratio: a minimum of 1.0. The ratio will be calculated as follows: liquid assets (cash and cash equivalents + marketable securities + accounts receivable) divided by current liabilities. Net Current Assets: greater than zero. The ratio will be calculated as follows: current assets divided by current liabilities. - Insurances: bidders must hold, or can commit to obtain prior to the commencement of any subsequently awarded contract, the types and levels of insurance indicated below: Employer's (Compulsory) Liability Insurance = 5000000 GBP; Public Liability Insurance = 1000000 GBP; Professional Risk Indemnity Insurance = 1000000 GBP.",
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                "postalCode": "EH11 4BN",
                "countryName": "United Kingdom"
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                "name": "Tony Newjem",
                "telephone": "+44 1314555326",
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            "id": "GB-FTS-105488",
            "name": "Hybrid Media",
            "identifier": {
                "legalName": "Hybrid Media"
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                "streetAddress": "46-48 Queen Charlotte Street, 46-48 Queen Charlotte Street",
                "locality": "Bristol",
                "region": "UKK11",
                "postalCode": "BS14HX",
                "countryName": "United Kingdom"
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            "contactPoint": {
                "telephone": "+44 1172443750",
                "email": "bids@hybrid.co"
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