Award

Provision of a test and lean Digital Programmatic Campaign

NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)

This public procurement record has 3 releases in its history.

Award

16 Dec 2024 at 07:41

Award

23 Oct 2024 at 10:37

Tender

16 Feb 2024 at 16:27

Summary of the contracting process

The National Employment Savings Trust (NEST) has completed a public procurement process for the provision of a test and learn digital programmatic campaign. The process focused on advertising campaign services under CPV code 79341400, specifically aimed at managing member contributions, providing valuations, and paying benefits within the NEST scheme. The procurement utilized an open procedure and was covered by the GPA, with the contract being awarded on 28th November 2024 to The Kite Factory for £340,000. This initiative was to explore how digital advertising can effectively engage NEST members online to drive specific actions.

This tender represents a significant opportunity for businesses specializing in digital media services to expand their portfolio by working with a major public institution like NEST. Companies that excel in programmatic advertising strategies and have a track record of delivering quality and cost-efficient digital campaigns would be well-positioned to benefit. The procurement criteria prioritized technical quality at 75% and cost at 25%, indicating a strong emphasis on the quality of service. The options available within the contract also provide flexibility, making it an attractive opportunity for creative agencies to showcase their capabilities in different scenarios.

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Notice Title

Provision of a test and lean Digital Programmatic Campaign

Notice Description

This contract is awarded for Nest Scheme, which is used for managing members contributions into the scheme, providing valuations of member's pension pots within the scheme, and paying member's benefits out of the scheme (including the transfer of funds into and out of member's other pension pots)

Lot Information

Lot 1

The Contract is awarded to undertake a test and learn campaign approach to understand how programmatic digital advertising can best be used to reach our members online and drive specific actions from them.

Options: Option 1 includes the production of a creative element Option 2 excludes the production of a creative element

Renewal: This contract will be renewed upon expiry as banking services will be an ongoing requirement.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-043ae4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/040365-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£2,340,000 £1M-£10M

Notice Dates

Publication Date
16 Dec 20241 years ago
Submission Deadline
28 Mar 2024Expired
Future Notice Date
Not specified
Award Date
8 Oct 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NATIONAL EMPLOYMENT SAVINGS TRUST (NEST)
Contact Name
1
Contact Email
alison.slade@nestcorporation.org.uk
Contact Phone
+44 2030563652

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified

Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
2
Supplier Names

NATIONAL WESTMINSTER BANK

THE KITE FACTORY

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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