Award

Media Planning and Buying Services

NORTHERN TRAINS LIMITED

This public procurement record has 2 releases in its history.

Award

29 Jan 2025 at 19:05

Tender

14 May 2024 at 18:05

Summary of the contracting process

Northern Trains Limited is seeking an experienced advertising media planning and buying agency to coordinate Core Media plans covering a range of above-the-line activities including TV, Radio, Digital Out-of-Home, cinema, and Video on Demand, as well as paid digital display advertising for awareness, acquisition, and retention. This procurement process falls under the services category with CPV code 79341000 (Advertising services). The procurement is currently at the tender stage, with submissions due by 12:00 pm on 14 June 2024. The contract is to be awarded for an initial period of two years with the possibility of two one-year extensions, making a maximum potential period of four years. The procurement follows a negotiated procedure with prior call for competition, and the project will be located in the United Kingdom.

This tender offers substantial opportunities for advertising agencies experienced in the media planning and buying sector. Businesses specialising in multi-platform advertising campaigns, including traditional and digital media, will find this contract particularly advantageous for growth. With a projected contract value of £16,480,000, it provides significant financial opportunities and the potential for a long-term partnership with Northern Trains Limited. Companies that have a robust portfolio in coordinating diverse media campaigns and are adept at using both above-the-line and digital advertising methods will be well-suited to compete for this contract.

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Notice Title

Media Planning and Buying Services

Notice Description

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes.

Lot Information

Lot 1

Northern Trains Limited (Northern) are looking for an experienced advertising media planning & buying agency to co-ordinate Core Media plans covering all above the line activity (including but not limited to TV, Radio, DOOH, other ambient OOH formats, cinema and Video on Demand) as well as paid digital display advertising be it for awareness, acquisition or retention purposes. NTL is conducting this procurement using the negotiated procedure in accordance with regulation 47 of the Utilities Contracts Regulations 2016. Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and optional extension for a further period of two (2) years, to be taken in one (1) year periods, for a maximum potential period of four (4) years.

Renewal: Following the ITN Stage, NTL proposes to enter into one contract with the successful Tenderer for an initial period of 2 years and two optional extension periods of one (1) year , for a maximum potential period of four (4) years.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0459a1
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/003034-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£16,480,000 £10M-£100M
Lots Value
£16,480,000 £10M-£100M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jan 20251 years ago
Submission Deadline
14 Jun 2024Expired
Future Notice Date
Not specified
Award Date
3 Jan 20251 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
NORTHERN TRAINS LIMITED
Contact Name
Not specified
Contact Email
holly.peters@northernrailway.co.uk
Contact Phone
+44 7929708826

Buyer Location

Locality
YORK
Postcode
YO1 6JT
Post Town
York
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
Not specified

Local Authority
York
Electoral Ward
Micklegate
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

AMS MEDIA GROUP

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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