Contract for the Provision of Integrated Mass Media, Creative and Advertising Agency for Fresh & Balance

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        "description": "Fresh and Balance is the North East's integrated programme for reducing tobacco and alcohol harm in the region. Our remit is to reduce smoking rates and the harm caused by tobacco and alcohol amongst our local population and key audiences using a multi-strand approach based on best national and international evidence. This includes mass media campaigns, campaigning and advocacy, effective internal communications, and making voices heard on the national stage to politicians and decision makers. A key element of work is the design and delivery of integrated campaigns from the first set of designs to media planning and delivery, as well as a support strand with printed and digital collateral and web support. This will form the bulk of agency support with the flexibility of a full service agency who can deliver other marketing specialist services as and when needed. It is contract for 60 months with optional extension of 3 X 12 months.",
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