Award

International Managed Services

CARDIFF UNIVERSITY

This public procurement record has 1 release in its history.

Award

22 Jul 2024 at 10:11

Summary of the contracting process

Cardiff University has completed a procurement process for the provision of international managed services aimed at strategic marketing management. The contracting process falls under the services category (CPV: 79413000) and is geographically centred in Cardiff (UKL). The aim of this tender is to execute a multi-year marketing campaign to increase international student enrolments. The contract was awarded to IDP Connect Ltd without a prior call for competition, justified by the absence of competition for technical reasons. The contract, valued at £199,600, was signed on 29th June 2024.

This tender presents significant opportunities for businesses specialising in international marketing and consultancy services, particularly those with experience in educational marketing. Companies capable of delivering comprehensive media, social media marketing, advertising, content creation, and network engagement services would be well-placed to compete for future tenders of this nature. Additionally, businesses that can provide client success sessions and detailed reporting and analysis stand to benefit from similar contracts with educational institutions looking to expand their global presence.

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Notice Title

International Managed Services

Notice Description

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

Lot Information

Lot 1

A multi-year strategic marketing campaign which supports Cardiff University and our aims to grow international numbers by implementing and managing marketing activity to generate interest, awareness and enquiries into IDP offices from key markets. This activity is part of a wider institutional objective to shape the international student cohort and diversify away from the 'traditional' markets that Cardiff is currently strong in. Agent counsellors support these enquiries to make applications to the University, and subsequently enrol. Services include: - Media marketing - Social media marketing - Advertising - Content creation and delivery - Network engagement - Client success sessions - Client reporting, analysis and recommendations This managed service will complete the pipeline for students subsequently enrolling. It provides the opportunity to have a complete pipeline with one organisation.

Procurement Information

IDP Connect - only available supplier, as this is a unique market offering by IDP. Only IDP have a contract to recruit for Cardiff University across these markets.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-048336
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/022639-2024
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

98910000 - Services specific to international organisations and bodies

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£199,600 £100K-£500K

Notice Dates

Publication Date
22 Jul 20241 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 Jun 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CARDIFF UNIVERSITY
Contact Name
Not specified
Contact Email
daviesg74@cardiff.ac.uk
Contact Phone
+44 2920879648

Buyer Location

Locality
CARDIFF
Postcode
CF24 0DE
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL22 Cardiff and Vale of Glamorgan

Local Authority
Cardiff
Electoral Ward
Adamsdown
Westminster Constituency
Cardiff East

Supplier Information

Number of Suppliers
1
Supplier Name

IDP CONNECT

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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