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RBGKEW1333 - Brand Extension project

Royal Botanic Gardens, Kew

This public procurement record has 2 releases in its history.

Award

24 Oct 2024 at 19:05

Award Notice
Tender

25 Jul 2024 at 12:05

Tender Notice
Summary of the contracting process

The Royal Botanic Gardens, Kew has awarded a contract for the "RBGKEW1333 - Brand Extension project" under the CPV classification of "Marketing management consultancy services." The awarded contract, which was signed on 4 September 2024, is valued at £144,000 including VAT, and will last for an initial duration of two years with a potential one-year extension. The project intends to develop the current Royal Botanic Gardens, Kew brand to authentically represent its mission and purpose, strengthen its global position as a world-class science and conservation organisation, and includes extending the brand strategy, creating a positioning strategy, and delivering brand stories. The tender was conducted using an open procedure, and it falls under the services category. The location specified for the project is Inner London – West. The procurement stage is now in the award phase as of 24 October 2024.

This tender presents significant opportunities for businesses in the marketing and brand consultancy sector, particularly those that can offer innovative solutions in brand strategy, positioning, and storytelling. Small and medium enterprises (SMEs) are considered suitable for this contract, providing an excellent growth opportunity for businesses looking to expand their portfolio and credibility by working with a prestigious institution like the Royal Botanic Gardens, Kew. Companies with expertise in brand development, particularly in the context of global science and conservation missions, are well-suited to compete for similar future projects.

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Notice Information

Notice Title

RBGKEW1333 - Brand Extension project

Notice Description

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

Lot Information

Lot 1

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-048482
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/034581-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£120,000 £100K-£500K

Notice Dates

Publication Date
24 Oct 20241 years ago
Submission Deadline
4 Sep 2024Expired
Future Notice Date
Not specified
Award Date
4 Sep 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Royal Botanic Gardens, Kew
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
RICHMOND
Postcode
TW9 3AE
Postcode Area
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
TLI3 Inner London - West
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

Heavenly Group Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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