RBGKEW1333 - Brand Extension project

ROYAL BOTANIC GARDENS, KEW

There are 2 contracts in this contracting process.

Summary of the contracting process

The Royal Botanic Gardens, Kew has awarded a contract for the "RBGKEW1333 - Brand Extension project" under the CPV classification of "Marketing management consultancy services." The awarded contract, which was signed on 4 September 2024, is valued at £144,000 including VAT, and will last for an initial duration of two years with a potential one-year extension. The project intends to develop the current Royal Botanic Gardens, Kew brand to authentically represent its mission and purpose, strengthen its global position as a world-class science and conservation organisation, and includes extending the brand strategy, creating a positioning strategy, and delivering brand stories. The tender was conducted using an open procedure, and it falls under the services category. The location specified for the project is Inner London – West. The procurement stage is now in the award phase as of 24 October 2024.

This tender presents significant opportunities for businesses in the marketing and brand consultancy sector, particularly those that can offer innovative solutions in brand strategy, positioning, and storytelling. Small and medium enterprises (SMEs) are considered suitable for this contract, providing an excellent growth opportunity for businesses looking to expand their portfolio and credibility by working with a prestigious institution like the Royal Botanic Gardens, Kew. Companies with expertise in brand development, particularly in the context of global science and conservation missions, are well-suited to compete for similar future projects.

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Award, Contract

RBGKEW1333 - Brand Extension project

ROYAL BOTANIC GARDENS, KEW

Contract Timeline

Publication Date

24th October 2024 18:05:11 PM
Contract Summary

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.
Contract Details

Open Contracting ID

ocds-h6vhtk-048482

Publication Source

Find a Tender Service

Procurement Stage

Award, Contract

Procurement Method

Open

Procurement Method Details

Open Procedure

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79413000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

ROYAL BOTANIC GARDENS, KEW

Buyer Name

sarah Jandu

Buyer Email

procurement@kew.org

Buyer Phone

+44 2083325816

Buyer Address

Royal Botanic Gardens, Kew, The Herbarium, Kew Green

Richmond

TW9 3AE

United Kingdom
Awarded Supplier(s)

Supplier Name(s)

HEAVENLY GROUP LTD

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Tender

RBGKEW1333 - Brand Extension project

ROYAL BOTANIC GARDENS, KEW

Contract Timeline

Publication Date

25th July 2024 11:05:27 AM

Tender Deadline

4th September 2024 09:30:00 AM Expired
Contract Summary

Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.
Contract Details

Open Contracting ID

ocds-h6vhtk-048482

Publication Source

Find a Tender Service

Procurement Stage

Tender

Procurement Method

Open

Procurement Method Details

Open Procedure

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79413000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

ROYAL BOTANIC GARDENS, KEW

Buyer Name

sarah Jandu

Buyer Email

procurement@kew.org

Buyer Phone

+44 2083325816

Buyer Address

Royal Botanic Gardens, Kew, The Herbarium, Kew Green

Richmond

TW9 3AE

United Kingdom

View contract on Find a Tender Service

RBGKEW1333 - Brand Extension project

ROYAL BOTANIC GARDENS, KEW

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority

Awarded Supplier(s)

RBGKEW1333 - Brand Extension project

ROYAL BOTANIC GARDENS, KEW

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority