Award

Sales Agency Representation - German Speaking Markets (Business Events)

VISITSCOTLAND

This public procurement record has 2 releases in its history.

Award

23 Dec 2025 at 12:53

Tender

22 Aug 2024 at 07:41

Summary of the contracting process

VisitScotland, a public body governed by law and located in Edinburgh, UK, has initiated an open procurement process for the provision of Sales Agency Representation in German-speaking markets including Germany, Switzerland, and Austria. This service is aimed at augmenting Business Events activities and falls under the industry category of public relations services. Following an open procedure, the tender was actively pursued up till 20 September 2024, with the procurement falling under the main category of services. This contract, valued at £285,000, was awarded to MMGY, a small to medium enterprise, and is currently active from 14 March 2025. The procurement method ensures transparency and competitiveness in securing a vendor offering high-quality, strategic business approaches enhanced by creative marketing channels within the German-speaking MICE (Meetings, Incentives, Conferences, Exhibitions) market.

This tender presents substantial growth opportunities particularly for businesses specializing in public relations services, with expertise in business events and market engagement in German-speaking regions. Companies that possess a solid understanding of the MICE sector and demonstrate innovation and sustainability in their marketing strategies are well-suited to leverage this opportunity. Additionally, the open procurement procedure allows diverse entries, offering equal opportunity for businesses, especially SMEs, to expand their offerings and establish a significant presence in both regional and international markets. The recurring nature of the contract further promises continued engagement and potential growth through sustained partnership with VisitScotland, facilitating long-term strategic benefits.

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Notice Title

Sales Agency Representation - German Speaking Markets (Business Events)

Notice Description

VisitScotland is seeking to appoint a suitably qualified vendor for the provision of Sales Agency Representation to the German speaking markets (Germany, Switzerland & Austria) to support Business Events activity.

Lot Information

Lot 1

VisitScotland is seeking to appoint a suitably qualified vendor for the provision of Sales Agency Representation to the German Speaking markets of Germany, Switzerland and Austria to support Business Events activity.

Renewal: Yearly

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0492d1
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085821-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

79416100 - Public relations management services

Notice Value(s)

Tender Value
£285,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£285,000 £100K-£500K

Notice Dates

Publication Date
23 Dec 20252 months ago
Submission Deadline
20 Sep 2024Expired
Future Notice Date
Not specified
Award Date
14 Mar 202511 months ago
Contract Period
Not specified - Not specified
Recurrence
July 2027

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Not specified
Contact Email
kirsty.strowes@visitscotland.com
Contact Phone
+44 1314722222

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

MMGY

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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