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Digital Media Buying - Guildhall School

City of London Corporation

This public procurement record has 1 release in its history.

Tender

09 Sep 2024 at 14:31

Tender Notice
Summary of the contracting process

The City of London Corporation is currently procuring services under the title "Digital Media Buying - Guildhall School" within the advertising campaign services category. The procurement is in the tender stage, with a tender period ending on 9 October 2024. The contract is for a duration of three years, with an option to extend for one additional year, starting from 27 April 2025 and ending no later than 26 April 2028. The estimated contract value over the full four-year duration is £628,045, focusing on digital media planning, execution, monitoring, and reporting. The primary location for this opportunity is the Guildhall School in London, specifically the UKI31 region. The procurement method being used is an open procedure, and submissions must be made electronically.

This tender presents significant opportunities for businesses specialising in digital marketing and advertising services. Companies experienced in media campaign planning, digital marketing strategy, and performance reporting will find this contract especially suited to their expertise. The selected provider will be responsible for delivering targeted digital media campaigns, including ad placements, copywriting, and regular performance reporting. This contract can help businesses expand their foothold in the public sector and build a portfolio of high-profile clients. Organisations that can demonstrate strong technical and creative competencies, as well as those who can provide cost-efficient solutions, are ideal candidates for this opportunity.

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Notice Information

Notice Title

Digital Media Buying - Guildhall School

Notice Description

The estimated contract value over four (4) years is PS628,045. This include the spend for media campaigns and agency fees. Summary of requirements: * Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School's audiences. * Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. * Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. * Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. * Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates. More details on the scope of the contract are contained in the Brief.

Lot Information

Lot 1

The City Corporation is looking to appoint one single provider to deliver Digital Media Buying services to the Guildhall School. The duration of the contract is three (3) years, subject to the right of the City Corporation (at its sole discretion) to exercise its right to extend the Contract by up to one (1) year. The maximum length of the contract is therefore four (4) years. The estimated contract value over four (4) years is PS628,045k. This includes the media campaigns' spend and agency fee. The City Corporation will run an FTS Open tender.

Renewal: The contract is expected to be for three (3) years, with an option to extend for a further one (1) year.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04993c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/028799-2024
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£628,045 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Sep 20242 years ago
Submission Deadline
9 Oct 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
27 Apr 2025 - 26 Apr 2028 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
City of London Corporation
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2P 2EJ
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI43 Haringey and Islington
Delivery Location
TLI31 Camden and City of London
Local Authority
Islington
Electoral Ward
Clerkenwell
Westminster Constituency
Islington South and Finsbury

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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