Planning

Masterplan and Marketing Strategy for offshore energy focussed South Denes in Great Yarmouth

EAST SUFFOLK COUNCIL

This public procurement record has 1 release in its history.

Planning

25 Oct 2024 at 13:48

Summary of the contracting process

East Suffolk Council seeks to procure a masterplan and marketing strategy for the offshore energy-focused South Denes in Great Yarmouth, Norfolk. The project falls under the industry category of feasibility study, advisory service, and analysis, with further classifications including energy and related services, economic research services, and marketing management consultancy services. The procurement process is currently in the planning stage, with an invitation to tender expected to be published soon. The deadline to register interest is Friday, 8th November 2024. The initiative aims to assess site availability, infrastructure constraints, and development potential, particularly in light of the new Herring Bridge opening in February 2024, which enhances accessibility. The project value is estimated at £160,000 GBP.

This tender presents an excellent opportunity for consultancy firms specialising in urban planning, energy sectors, and marketing strategies to contribute to a significant regional project. Businesses with expertise in master planning, business analysis, land management, and brand marketing are well-suited to compete for this contract. Successful bidders will engage with a variety of stakeholders, including key energy sector players and local authorities, to integrate long-term aspirations into a cohesive vision. The project aims to elevate the profile of South Denes and attract inward investment, thereby driving economic growth and employment opportunities within the renewable energy sector in Great Yarmouth.

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Notice Title

Masterplan and Marketing Strategy for offshore energy focussed South Denes in Great Yarmouth

Notice Description

Production of a masterplan and marketing strategy for the offshore energy focused South Denes,Great Yarmouth. To assess all of the South Denes zones in a holistic manner,to see how they interrelate with the existing infrastructure.To better understand site availability, opportunities, and what the infrastructure constraints are to long term growth. Particularly important in respect of accessibility and the new highway network created by the opening of the new Herring Bridge Third River Crossing in Feb 2024.Part of the study would be a gateway strategy to give the area a higher profile on the approaches into South Denes,signposting, wayfinding on approaches to the site on key routes and junctions. A robust marketing strategy is needed to raise the profile of South Denes and attract inward investment in this key energy sector. Will require a range of consultant skills to produce a robust document including Master Planner,Market/Business Analyst,Land Agent,Brand/Marketing,infrastructure.

Lot Information

Lot 1

The commercial area in South Denes,Great Yarmouth consists of a large number of sites and operations in a variety of states of serviceability,open vacant sites, buildings requiring demolition/refurbishment,good quality building stock.The area does not have a significantly high profile, not well signposted, or recognised as an important gateway commercial and employment area within the renewable energy sector at national or international level, despite Great Yarmouth's significant contribution to the energy sector within the UK.There is demand for commercial and employment sites,but looking at the potential for occupancy and values,there is no overall framework to evaluate the best usage of individual or combined sites,or to see if there are opportunity gains to be made.The Council is regularly approached by 3rd parties to lease land and this situation complicates decision making. A masterplan process would look to engage with key stakeholders within the area:Peel Ports Great Yarmouth,RWE Power Station offshore wind turbine interests,Equinor offshore windfarm HQ, Cadeler/Seajacks,Petersons,ASCO,EEEGr,Norfolk County Council highways and inward investment and infrastructure providers to properly understand their long-term aspirations,and how those aspirations could be integrated into the vision.The masterplan should also consider the wider context including the inter-relationships with:Beacon Business Park Enterprise Zone,nearby industrial estates at Harfreys and Gapton brought closer through the new Herring Bridge and opportunities for development around the existing outer harbour (which has been subject of previous studies).Improvement of the outer harbour itself should also be a consideration (using existing studies).Wider opportunities for relocating businesses which are not part of the renewable energy vision for the area needs consideration,retaining these important employers within Great Yarmouth.The physical proposals within the masterplan vision would inform a new marketing strategy to promote the area in national and international arenas to assist in raising the profile of South Denes and Great Yarmouth,to help attract inward investment,drive economic growth and good employment opportunities. A services and infrastructure strategy would look at the likely future demand on the existing services infrastructure, and what the implications on infrastructure would be to enable the area to be developed to its full capacity in the medium and longer term.The final masterplan should be an integrated,holistic vision,allied to a sound marketing strategy which creates a high profile and attractive place for long term investment. Key outputs and outcomes1.a masterplan which will inform how the South Denes area in Great Yarmouth should be developed in the short, medium and long term to maximise inward investment and economic growth in the offshore energy sector2.the creation of a cohesive masterplan for South Denes, informed by a review of supporting material, ensuring that the future development of the defined zones is maximised (notably the Energy Park) with the identification of development opportunity sites. The document should form the basis of a sound investment strategy to maximise economic growth in the area3.assessment of land in the ownership of Council, and that which is owned by other parties.Proposals for strategic land assembly that supports the delivery of the masterplan4.proposals for businesses that require support to relocate5.appraisal of existing and future costed infrastructure requirements,delivery of a clear Infrastructure Strategy6.assessment of long term growth opportunity sites,utility and highways infrastructure to inform development of whole area7.analysis of potential market sectors that would be attracted to South Denes.culminating in a clear branding and marketing strategy8.appraisal of key gateway locations, define key zones9.Engagement with key stakeholders and energy sector employer. Additional information: If you would be interested in this upcoming Procurement project, please register your interest and contact details by emailing procurement@eastsuffolk.gov.ukClosing date will be Friday 8th NovemberWe will then keep you updated as to when the Invitation to Tender documents will be able to view.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04b16f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/034698-2024
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
Planning Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

31 - Electrical machinery, apparatus, equipment and consumables; lighting

45 - Construction work

65 - Public utilities

70 - Real estate services

71 - Architectural, construction, engineering and inspection services

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

31121300 - Wind-energy generators

45251240 - Landfill-gas electricity generating plant construction work

65400000 - Other sources of energy supplies and distribution

70122000 - Land sale or purchase services

71241000 - Feasibility study, advisory service, analysis

71314000 - Energy and related services

79300000 - Market and economic research; polling and statistics

79311400 - Economic research services

79340000 - Advertising and marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Oct 20241 years ago
Submission Deadline
Not specified
Future Notice Date
27 Jan 2025Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
EAST SUFFOLK COUNCIL
Contact Name
Deanne Davidson
Contact Email
procurement@eastsuffolk.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LOWESTOFT
Postcode
NR33 0EQ
Post Town
Norwich
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH6 Suffolk
Small Region (ITL 3)
TLH63 East Suffolk
Delivery Location
Not specified

Local Authority
East Suffolk
Electoral Ward
Kirkley & Pakefield
Westminster Constituency
Lowestoft

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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