Summary of the contracting process

Cardiff Council has issued an active tender for an "Advertising and Sponsorship Partner" under the CPV code 79341000, focusing on non-digital advertising services in Cardiff. The tender aims to leverage the Council's assets, such as lamp posts, roundabouts, and bench ends, to generate a sustainable and increased annual income through advertising and sponsorship. This open procurement process covers various locations within the City of Cardiff (UKL22), with a total contract period of 3 years, extendable by an additional 2 years. Interested businesses must submit their electronic proposals by 22nd November 2024.

This tender presents significant opportunities for businesses specialising in advertising services, particularly those with experience in managing large-scale outdoor advertising campaigns. Companies that can deliver high-quality advertising solutions and offer competitive pricing will benefit from Cardiff's high traffic and pedestrian flow locations. Both local and regional businesses can exploit this exposure to enhance their brand visibility and tap into Cardiff's robust daytime economy, which boasts an annual footfall of 40 million and generates £1.2 billion. This contract is favourable for consortia, enabling collaboration among diverse service providers to maximise the revenue and impact of advertising campaigns across the city.

Tender

Advertising and Sponsorship Partner

CARDIFF COUNCIL

Contract Timeline

Publication Date

30th October 2024 14:09:08 PM

Tender Deadline

22nd November 2024 12:00:00 PM Expired
Contract Summary

The City of Cardiff Council has many assets and prime highway locations that are attractive to advertisers. These assets, over the last two contract terms have generated a significant annual income. The asset types include roundabouts, street furniture, lampposts and mobile assets. This non digital advertising and sponsorship tender seeks to maximise this opportunity this by the procurement of agents who will generate an increased and sustainable annual income stream going forward. The City of Cardiff Council (CCC) is nearing the end of the current term of the successful Advertising and Sponsorship contract with Market leaders. We are now in the position to offer a new contract opportunity to assist CCC to exploit its corporate assets to generate sustainable maximised income so that revenue can be used to support corporate activities through sponsorship and advertising activities. The overall contract will be awarded for 3 years with the option to extend for a further 2 years (subject to annual review).
Contract Details

Open Contracting ID

ocds-h6vhtk-04b29a

Publication Source

Find a Tender Service

Procurement Stage

Tender

Procurement Method

Open

Procurement Method Details

Open Procedure

Procurement Category

Services

Tender Suitability

Framework / DPS
Contract Classification

CPV Code(s)

79341000

CPV Division(s)

79 - Business services: law, marketing, consulting, recruitment, printing and security
Awarding Authority

CARDIFF COUNCIL

Buyer Name

Lina Gerritzen

Buyer Email

CorporateandTransport@cardiff.gov.uk

Buyer Phone

+44 2920873732

Buyer Address

County Hall, Atlantic Wharf

Cardiff

CF10 4UW

United Kingdom

View contract on Find a Tender Service

Advertising and Sponsorship Partner

CARDIFF COUNCIL

Contract Timeline

Contract Summary

Contract Details

Contract Classification

Awarding Authority