Award

Web Optimisation Platform

UNIVERSITY OF EXETER

This public procurement record has 2 releases in its history.

Award

09 Dec 2024 at 16:31

Tender

08 Nov 2024 at 15:22

Summary of the contracting process

The University of Exeter is inviting tenders for a Web Optimisation Platform to support its web optimisation programme, with the objective of enhancing student recruitment and research reputation. This procurement process falls under the IT services category (CPV 72000000), covering consulting, software development, Internet, and support, and follows an open procedure. The project is located in the UKK4 region (Exeter), with the procurement currently in the tender stage. Interested parties must submit their proposals by 12:00 PM on December 9, 2024. The platform will feature functionalities such as AB testing for new webpage elements, data-based decision making, and personalisation to target specific user groups.

This tender provides significant business growth opportunities for IT service providers specialising in web optimisation, user behaviour analytics, and personalisation technologies. Companies with experience in creating platforms that support data-driven AB testing and personalisation for diverse user bases are well-suited for this contract. With an estimated value of £180,000 and a contract period of 1440 days, successful bidders will have the chance to collaborate with a prestigious educational institution, the University of Exeter, known for its focus on using technology to enhance its global standing in student recruitment and research. As the procurement method is open, it allows for wide participation, providing equal opportunities for capable businesses.

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Notice Title

Web Optimisation Platform

Notice Description

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Lot Information

Lot 1

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04b532
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/039669-2024
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£180,000 £100K-£500K
Lots Value
£180,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Dec 20241 years ago
Submission Deadline
9 Dec 2024Expired
Future Notice Date
Not specified
Award Date
9 Dec 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Cancelled
Lots Status
Cancelled
Awards Status
Unsuccessful
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EXETER
Contact Name
Jodie Underhay
Contact Email
j.underhay@exeter.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
EXETER
Postcode
EX4 4QH
Post Town
Exeter
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
TLK4 Devon

Local Authority
Exeter
Electoral Ward
Duryard and St James
Westminster Constituency
Exeter

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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