QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)

{
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    "id": "ocds-h6vhtk-04dbed-2025-08-11T18:34:56+01:00",
    "date": "2025-08-11T18:34:56+01:00",
    "ocid": "ocds-h6vhtk-04dbed",
    "initiationType": "tender",
    "tender": {
        "id": "QUB/2670/25",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "QUB/2670/25 Contract for Advertising and Communication Campaigns (Rest of World Market)",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341400",
            "description": "Advertising campaign services"
        },
        "mainProcurementCategory": "services",
        "description": "The University has a requirement for a marketing partner to support the Global Marketing and Reputation teams achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1 - Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).Lot 2 - Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).",
        "lots": [
            {
                "id": "1",
                "title": "Appointment of an International Digital Marketing Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (",
                "description": "Lot 1The agency will be responsible for: * Development and implementation of multi-channel digital marketing campaigns in international markets (North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).* Robust reporting and digital advice and guidance on an ongoing basis to the University's in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Technical",
                            "type": "quality",
                            "description": "70%"
                        },
                        {
                            "type": "price",
                            "description": "30"
                        }
                    ]
                },
                "contractPeriod": {
                    "durationInDays": 360
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months."
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months."
                },
                "status": "cancelled"
            },
            {
                "id": "2",
                "title": "Appointment of an International Out of Home Media Buying Partner for North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan A",
                "description": "The agency will be responsible for: * Planning and buying of out of home campaigns in international markets North America, Latin America (LATAM), Middle East and North Africa (MENA), South Asia, South East Asia (SEA), Sub-Saharan Africa (SSA) and Rest of World (excluding the UK and Ireland).. This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying. * Robust reporting and advice on out of home opportunities for the University to inform future planning and buying.",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Technical",
                            "type": "quality",
                            "description": "70%"
                        },
                        {
                            "type": "price",
                            "description": "30"
                        }
                    ]
                },
                "contractPeriod": {
                    "durationInDays": 360
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months."
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "hasOptions": true,
                "options": {
                    "description": "1 year, subject to a satisfactory review with the option to extend the Contract for a further 48 months."
                },
                "status": "cancelled"
            }
        ],
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            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341100",
                        "description": "Advertising consultancy services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKN0"
                    },
                    {
                        "region": "UKN0"
                    }
                ],
                "deliveryLocation": {
                    "description": "Belfast, Northern Ireland"
                },
                "relatedLot": "1"
            },
            {
                "id": "2",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341200",
                        "description": "Advertising management services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79341100",
                        "description": "Advertising consultancy services"
                    }
                ],
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                        "region": "UKN"
                    },
                    {
                        "region": "UKN"
                    }
                ],
                "deliveryLocation": {
                    "description": "Belfast, Northern Ireland"
                },
                "relatedLot": "2"
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        "submissionMethod": [
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        "documents": [
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        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
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        "tenderPeriod": {
            "endDate": "2025-03-07T16:00:00Z"
        },
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                "endDate": "2025-06-09T23:59:59+01:00"
            }
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            "startDate": "2025-03-07T16:00:00Z"
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        "bidOpening": {
            "date": "2025-03-07T16:00:00Z",
            "address": {
                "streetAddress": "Belfast, Northern Ireland"
            }
        },
        "hasRecurrence": true,
        "reviewDetails": "This authority will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.The Public Contract Regulations 2015 (SI 2015/102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland)."
    },
    "parties": [
        {
            "id": "GB-FTS-6917",
            "name": "Queen's University Belfast",
            "identifier": {
                "legalName": "Queen's University Belfast"
            },
            "address": {
                "streetAddress": "University Road",
                "locality": "Belfast",
                "region": "UKN",
                "postalCode": "BT7 1NN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "f.toh@qub.ac.uk",
                "url": "https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home"
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            "roles": [
                "buyer"
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                "url": "https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home",
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                        "description": "Education"
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                "legalName": "Queen's University Belfast"
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                "locality": "Belfast",
                "postalCode": "BT7 1NN",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "f.toh@qub.ac.uk"
            },
            "roles": [
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        },
        {
            "id": "GB-FTS-157643",
            "name": "Akerolabs Ltd",
            "identifier": {
                "legalName": "Akerolabs Ltd"
            },
            "address": {
                "locality": "Brighton",
                "region": "UK",
                "countryName": "United Kingdom"
            },
            "roles": [
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            ],
            "details": {
                "scale": "large"
            }
        },
        {
            "id": "GB-FTS-157644",
            "name": "Krow Agency Limited",
            "identifier": {
                "legalName": "Krow Agency Limited"
            },
            "address": {
                "locality": "Belfast",
                "region": "UK",
                "countryName": "United Kingdom"
            },
            "roles": [
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        }
    ],
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        "name": "Queen's University Belfast"
    },
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            "title": "Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 - Appointment of an International Digital Marketing and Communications Partner",
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            "title": "Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 1 - Appointment of an International Digital Marketing and Communications Partner",
            "status": "active",
            "value": {
                "amount": 3500000,
                "currency": "GBP"
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            "dateSigned": "2025-07-24T00:00:00+01:00"
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            "id": "047796-2025-QUB/2670/25-2",
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            "title": "Contract for Advertising and Communication Campaigns (Rest of World Markets), Lot 2 - Contract for an out of home planning and buying partner",
            "status": "active",
            "value": {
                "amount": 1500000,
                "currency": "GBP"
            },
            "dateSigned": "2025-07-22T00:00:00+01:00"
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