Award

Provision of Student Recruitment Intelligence and Advertising Services

UNIVERSITY OF SUSSEX(THE)

This public procurement record has 1 release in its history.

Award

19 Feb 2025 at 15:31

Award Notice
Summary of the contracting process

The University of Sussex has completed the procurement process for the provision of student recruitment intelligence and advertising services. This contract falls under the industry category of data services and applies specifically to the Brighton region (UKJ21). The procurement stage is the award stage, with the formal contract awarded on 19 February 2025. The procurement method utilised was limited, specifically negotiated without publication of a contract notice due to technical reasons, aligned with The Public Contracts Regulations 2015 32(2)(b). The contract, valued at £3,750,000 and lasting five years, has been awarded to UCAS Media Ltd, the sole holder of the necessary data for this service due to their unique role in handling UK undergraduate university applications.

This tender presents significant growth opportunities for businesses specialising in data services, particularly those focused on higher education marketing and recruitment. Companies with expertise in data analytics, advertising campaigns, and recruitment strategies stand to benefit greatly. The exclusive nature of the contract, facilitated by the proprietary data held by UCAS Media Ltd, emphasizes the importance of possessing unique assets or capabilities when competing for specialised public contracts. Such opportunities underscore the importance of innovation and technical expertise in securing similar procurement contracts in the future.

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Notice Information

Notice Title

Provision of Student Recruitment Intelligence and Advertising Services

Notice Description

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

Lot Information

Lot 1

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

Procurement Information

The University seeks to award a contract for the provision of student recruitment intelligence and subsequent student recruitment advertising services. UCAS Media Ltd is the sole holder of the data required to enable this proven and sophisticated approach to student recruitment (pre-applicant database, UCAS application patterns and number, University admission behaviours and numbers, etc.) as they alone handle UK undergraduate university applications. This contract is for a 5 year period. In line with The Public Contracts Regulations 2015 32(2)(b) competition is absent for technical reasons.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04e431
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/005915-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Negotiated without publication of a contract notice
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72300000 - Data services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£3,750,000 £1M-£10M

Notice Dates

Publication Date
19 Feb 20251 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
19 Feb 20251 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SUSSEX(THE)
Contact Name
Michael Prior
Contact Email
m.prior@sussex.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
BRIGHTON
Postcode
BN1 9RH
Post Town
Brighton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ21 Brighton and Hove
Delivery Location
TLJ2 Surrey, East and West Sussex
Local Authority
Brighton and Hove
Electoral Ward
Coldean & Stanmer
Westminster Constituency
Brighton Pavilion

Supplier Information

Number of Suppliers
1
Supplier Name

UCAS MEDIA

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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