Award

Swansea Pantomime

CITY & COUNTY OF SWANSEA

This public procurement record has 2 releases in its history.

Award

26 Aug 2025 at 09:12

Tender

20 Feb 2025 at 13:29

Summary of the contracting process

The City & County of Swansea is the buying organisation overseeing the procurement process for the annual Swansea Pantomime, a major cultural event to be held at the Swansea Grand Theatre in South West Wales from Christmas 2027 through to 2029. Categorised under services with a focus on entertainment and theatrical production, this procurement is part of an open procedure, demonstrating the organisation's commitment to an inclusive bidding process. Following a competitive tender stage, the contract has been awarded to IMAGINE THEATRE LIMITED, a UK-based SME, with the contract officially signed on 29th July 2025. The project, conducted under CPV classification 92312100, is supported by the Local Authority and highlights the strategic importance of the theatre, which boasts a seating capacity of 1,020 and a rich history dating back to 1897.

This tender presents a significant opportunity for businesses in the entertainment industry to expand their portfolio and gain visibility by contributing to a prestigious local event annually attended by a large audience. Ideal candidates for this opportunity are those involved in artistic creation, theatrical production, and performance entertainment services, particularly companies that can leverage innovative theatrical solutions. The procurement's emphasis on quality (60%) and price (40%) in awarding criteria indicates room for creativity and competitiveness among bidders. SMEs or consortia with expertise in delivering high-calibre entertainment experiences would stand a good chance of benefiting from the growth prospects linked with such a prominent contract.

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Notice Title

Swansea Pantomime

Notice Description

Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.

Lot Information

Lot 1

Swansea Grand Theatre is a large theatre in South West Wales that was opened in 1897. The theatre is owned and maintain by the Local Authority. The theatre facilitates a number of large scale productions through to smaller amateur shows. We are a large venue with a main auditorium that has the capacity of seating 1,020. The Pantomime is held each year and we are now looking to procure a provider from Christmas 2027, 2028 and 2029.

Renewal: Up to 24 month extension option

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04e4f5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/051147-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services


CPV Codes

92300000 - Entertainment services

92310000 - Artistic and literary creation and interpretation services

92312100 - Theatrical producers', singer groups', bands' and orchestras' entertainment services

92312110 - Theatrical producer entertainment services

92340000 - Dance and performance entertainment services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£4,500,000 £1M-£10M

Notice Dates

Publication Date
26 Aug 20256 months ago
Submission Deadline
28 Mar 2025Expired
Future Notice Date
Not specified
Award Date
28 Jul 20256 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
CITY & COUNTY OF SWANSEA
Contact Name
Not specified
Contact Email
procurement@swansea.gov.uk
Contact Phone
+44 1792637242

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL18 Swansea

Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

IMAGINE THEATRE

Open Contracting Data Standard (OCDS)

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