Award

Google Adwords, Search, Display and Re-targeting ads

UNIVERSITY OF BEDFORDSHIRE

This public procurement record has 2 releases in its history.

Award

11 Apr 2025 at 10:41

Award

26 Feb 2025 at 09:23

Summary of the contracting process

The procurement process led by the University of Bedfordshire focuses on acquiring Google Adwords, Search, Display and Re-targeting ads services. This process falls under the advertising and marketing services industry category, and it covers various regions including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, UKK regions in the United Kingdom, and Ireland. The procurement was conducted through a limited method without prior publication due to the service being exclusive to Google. The contract, valued at GBP 300,000, was awarded to Google Ireland Limited and signed on 18th February 2025, with the procurement reaching the award and contract stage.

This tender presents significant opportunities for businesses specialising in digital advertising and marketing services, specifically those capable of managing large-scale Google ad campaigns. Firms experienced in handling high volumes of online traffic and lead generation will find this contract particularly appealing. Companies aiming to expand their portfolio in education sector marketing or looking to collaborate with a prestigious institution like the University of Bedfordshire would benefit greatly from such engagements. However, as the procurement was exclusive to Google, it highlights demand for companies with strong capabilities in proprietary advertising platforms.

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Notice Title

Google Adwords, Search, Display and Re-targeting ads

Notice Description

Google advertising and marketing

Procurement Information

Only Google is able to deliver the volumes needed for recruitment in clearing. Advertising with Google has proven to be, ref University statistics, the best source of advertising for Clearing, delivering the greatest volumes of website traffic and ultimately applications.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04e7fd
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/014536-2025
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£300,000 £100K-£500K

Notice Dates

Publication Date
11 Apr 202510 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Feb 20251 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF BEDFORDSHIRE
Contact Name
Raymond Coffie
Contact Email
procurement@beds.ac.uk, raymond.coffie@beds.ac.uk
Contact Phone
+44 1582489216

Buyer Location

Locality
LUTON
Postcode
LU1 3JU
Post Town
Luton
Country
England

Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH21 Luton
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)

Local Authority
Luton
Electoral Ward
Central
Westminster Constituency
Luton South and South Bedfordshire

Supplier Information

Number of Suppliers
1
Supplier Name

GOOGLE IRELAND

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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