Notice Information
Notice Title
Outdoor Advertising: Bus Stops, Streets and Car Parks
Notice Description
The Royal Borough of Windsor & Maidenhead (RBWM) is seeking a Concessionaire Partner or Concession Partners for the provision of 6-sheet outdoor advertising services on bus shelters and in car parks. The procurement will be split into two lots (Maidenhead town centre and the Remainder of the borough) to attract bids for both digital-led and paper-led advertising. With the aim to maximise income for the Council, Concessionaires will be able to select which assets within their awarded lot they wish to use for advertising services, provided they adhere to the quality and design specifications set out by the Royal Borough of Windsor & Maidenhead (RBWM). Please note the estimated stated for this Procurement is not applicable. A figure has been provided for the purposes of publishing requirements only.
Lot Information
Maidenhead Town Centre
Bus Stops and Car Parks located within Maidenhead Town Centre
Options: The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter.
Renewal: The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service.
Remainder of BoroughBus Stops & Car Parks located in the remainder of the Borough including; Windsor, Maidenhead and Ascot, excluding Maidenhead Town Centre.
Options: The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter.
Renewal: The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service.
Planning Information
The questionnaire contains questions centred around Outdoor Advertising, in particular roundabout advertising, car park advertising, and lamp post advertising. Therefore, we acknowledge that some questions may not be applicable. However, RBWM welcomes detailed completion of all questions in order to aid an informed and thorough decision Please use this link https://forms.office.com/e/rgDyis74C7 to complete the questionnaire. Deadline for engagement is Friday 9th May 2025, 17:00 If you have previously engaged with Bus Shelter Advertising and you wish to further engage with this further market engagement, RBWM welcomes you to participate.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-04e950
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/026627-2026
- Current Stage
- Award
- All Stages
- Planning, Tender, Award
Procurement Classification
- Notice Type
- UK6 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £250,000 £100K-£500K
- Lots Value
- £250,000 £100K-£500K
- Awards Value
- £433,334 £100K-£500K
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 24 Mar 20261 months ago
- Submission Deadline
- 23 Dec 2025Expired
- Future Notice Date
- 9 May 2025Expired
- Award Date
- 24 Mar 20261 months ago
- Contract Period
- 16 Apr 2026 - 16 Apr 2033 Over 5 years
- Recurrence
- 2036-04-10
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Active, Pending
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- ROYAL BOROUGH OF WINDSOR & MAIDENHEAD
- Additional Buyers
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- MAIDENHEAD
- Postcode
- SL6 1RF
- Post Town
- Slough
- Country
- England
-
- Major Region (ITL 1)
- TLJ South East (England)
- Basic Region (ITL 2)
- TLJ1 Berkshire, Buckinghamshire and Oxfordshire
- Small Region (ITL 3)
- TLJ15 Berkshire East
- Delivery Location
- TLJ1 Berkshire, Buckinghamshire and Oxfordshire, TLJ11 Berkshire, TLL Wales, TLM Scotland, TLN Northern Ireland
-
- Local Authority
- Windsor and Maidenhead
- Electoral Ward
- St Mary's
- Westminster Constituency
- Maidenhead
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/026627-2026
24th March 2026 - Contract award notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/068303-2025
24th October 2025 - Tender notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/016961-2025
25th April 2025 - Preliminary market engagement notice on Find a Tender -
https://www.find-tender.service.gov.uk/Notice/007834-2025
4th March 2025 - Preliminary market engagement notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-04e950-2026-03-24T10:05:42Z",
"date": "2026-03-24T10:05:42Z",
"ocid": "ocds-h6vhtk-04e950",
"initiationType": "tender",
"parties": [
{
"id": "GB-PPON-PJQM-1124-QDHW",
"name": "Royal Borough of Windsor & Maidenhead",
"identifier": {
"scheme": "GB-PPON",
"id": "PJQM-1124-QDHW"
},
"address": {
"streetAddress": "St Ives Road",
"locality": "Maidenhead",
"postalCode": "SL6 1RF",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKJ11"
},
"contactPoint": {
"email": "procurement@rbwm.gov.uk",
"name": "Aaron Fernandes"
},
"roles": [
"buyer"
],
"details": {
"classifications": [
{
"id": "publicAuthoritySubCentralGovernment",
"scheme": "UK_CA_TYPE",
"description": "Public authority - sub-central government"
}
]
}
},
{
"id": "GB-COH-01324196",
"name": "TRUEFORM ENGINEERING LIMITED",
"identifier": {
"scheme": "GB-COH",
"id": "01324196"
},
"additionalIdentifiers": [
{
"scheme": "GB-PPON",
"id": "PBRC-5954-RMXP"
}
],
"address": {
"streetAddress": "Unit 12 Pasadena Trading Estate",
"locality": "Hayes",
"postalCode": "UB3 3NQ",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI74"
},
"contactPoint": {
"email": "sales@trueform.co.uk"
},
"roles": [
"supplier"
],
"details": {
"url": "http://www.trueform.com",
"scale": "sme",
"vcse": false,
"publicServiceMissionOrganization": false,
"shelteredWorkshop": false
}
}
],
"buyer": {
"id": "GB-PPON-PJQM-1124-QDHW",
"name": "Royal Borough of Windsor & Maidenhead"
},
"planning": {
"milestones": [
{
"id": "engagement",
"type": "engagement",
"description": "The questionnaire contains questions centred around Outdoor Advertising, in particular roundabout advertising, car park advertising, and lamp post advertising. Therefore, we acknowledge that some questions may not be applicable. However, RBWM welcomes detailed completion of all questions in order to aid an informed and thorough decision Please use this link https://forms.office.com/e/rgDyis74C7 to complete the questionnaire. Deadline for engagement is Friday 9th May 2025, 17:00 If you have previously engaged with Bus Shelter Advertising and you wish to further engage with this further market engagement, RBWM welcomes you to participate.",
"dueDate": "2025-05-09T23:59:59+01:00",
"status": "scheduled"
}
],
"documents": [
{
"id": "007834-2025",
"documentType": "marketEngagementNotice",
"noticeType": "UK2",
"description": "Preliminary market engagement notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/007834-2025",
"datePublished": "2025-03-04T12:34:10Z",
"format": "text/html"
},
{
"id": "016961-2025",
"documentType": "marketEngagementNotice",
"noticeType": "UK2",
"description": "Preliminary market engagement notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/016961-2025",
"datePublished": "2025-04-25T11:07:35+01:00",
"format": "text/html"
}
]
},
"tender": {
"id": "ocds-h6vhtk-04e950",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "Outdoor Advertising: Bus Stops, Streets and Car Parks",
"description": "The Royal Borough of Windsor & Maidenhead (RBWM) is seeking a Concessionaire Partner or Concession Partners for the provision of 6-sheet outdoor advertising services on bus shelters and in car parks. The procurement will be split into two lots (Maidenhead town centre and the Remainder of the borough) to attract bids for both digital-led and paper-led advertising. With the aim to maximise income for the Council, Concessionaires will be able to select which assets within their awarded lot they wish to use for advertising services, provided they adhere to the quality and design specifications set out by the Royal Borough of Windsor & Maidenhead (RBWM). Please note the estimated stated for this Procurement is not applicable. A figure has been provided for the purposes of publishing requirements only.",
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKJ11",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKJ11",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKL",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKM",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKN",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "GG",
"country": "GG",
"countryName": "Guernsey"
},
{
"region": "IM",
"country": "IM",
"countryName": "Isle of Man"
}
],
"relatedLot": "1"
},
{
"id": "2",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKJ1",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "2"
}
],
"mainProcurementCategory": "services",
"specialRegime": [
"concession"
],
"aboveThreshold": true,
"lots": [
{
"id": "1",
"suitability": {
"sme": true
},
"contractPeriod": {
"startDate": "2026-04-10T00:00:00+01:00",
"endDate": "2033-04-10T23:59:59+01:00",
"maxExtentDate": "2037-04-10T23:59:59+01:00"
},
"hasRenewal": true,
"status": "complete",
"title": "Maidenhead Town Centre",
"description": "Bus Stops and Car Parks located within Maidenhead Town Centre",
"value": {
"amountGross": 100000,
"currency": "GBP"
},
"awardCriteria": {
"criteria": [
{
"type": "quality",
"name": "Technical",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
]
},
{
"type": "price",
"name": "Commercial",
"numbers": [
{
"number": 70,
"weight": "percentageExact"
}
]
}
]
},
"renewal": {
"description": "The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service."
},
"hasOptions": true,
"options": {
"description": "The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter."
}
},
{
"id": "2",
"title": "Remainder of Borough",
"description": "Bus Stops & Car Parks located in the remainder of the Borough including; Windsor, Maidenhead and Ascot, excluding Maidenhead Town Centre.",
"status": "complete",
"value": {
"amountGross": 150000,
"currency": "GBP"
},
"awardCriteria": {
"criteria": [
{
"type": "quality",
"name": "Technical",
"numbers": [
{
"number": 30,
"weight": "percentageExact"
}
]
},
{
"type": "price",
"name": "Commercial",
"numbers": [
{
"number": 70,
"weight": "percentageExact"
}
]
}
]
},
"suitability": {
"sme": true
},
"contractPeriod": {
"startDate": "2026-04-10T00:00:00+01:00",
"endDate": "2033-04-10T23:59:59+01:00",
"maxExtentDate": "2037-04-10T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "The term of the Contract may be extended for up to two (2) years and a further one (1) year (i.e. 7+2+1) at the sole option of the Authority, subject to the Authority's satisfaction with the service."
},
"hasOptions": true,
"options": {
"description": "The Concessionaire must submit a Site Implementation Plan within the first six months of the contract. This plan should propose adding new advertising panels or upgrading existing ones (for example, from paper to digital) at any bus shelters, bus stops or car parks that were not included in the original proposal. This also includes adding new bus shelters with advertising panels to bus stops that currently have no shelter."
}
}
],
"status": "complete",
"value": {
"amountGross": 250000,
"currency": "GBP"
},
"procurementMethod": "open",
"procurementMethodDetails": "Open procedure",
"submissionMethodDetails": "https://public.bravosolution.co.uk/web/login.html",
"submissionTerms": {
"electronicSubmissionPolicy": "allowed",
"languages": [
"en"
]
},
"tenderPeriod": {
"endDate": "2025-12-23T13:00:00Z"
},
"awardPeriod": {
"endDate": "2026-02-27T23:59:59Z"
},
"documents": [
{
"id": "conflictOfInterest",
"documentType": "conflictOfInterest",
"description": "Not published"
},
{
"id": "068303-2025",
"documentType": "tenderNotice",
"noticeType": "UK4",
"description": "Tender notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/068303-2025",
"datePublished": "2025-10-24T15:56:12+01:00",
"format": "text/html"
}
],
"hasRecurrence": true,
"recurrence": {
"dates": [
{
"startDate": "2036-04-10T23:59:59+01:00"
}
]
}
},
"language": "en",
"bids": {
"statistics": [
{
"id": "1",
"measure": "bids",
"value": 3,
"relatedLot": "1"
},
{
"id": "2",
"measure": "finalStageBids",
"value": 3,
"relatedLot": "1"
},
{
"id": "3",
"measure": "smeFinalStageBids",
"value": 2,
"relatedLot": "1"
},
{
"id": "4",
"measure": "vcseFinalStageBids",
"value": 0,
"relatedLot": "1"
},
{
"id": "5",
"measure": "bids",
"value": 3,
"relatedLot": "2"
},
{
"id": "6",
"measure": "finalStageBids",
"value": 3,
"relatedLot": "2"
},
{
"id": "7",
"measure": "smeFinalStageBids",
"value": 2,
"relatedLot": "2"
},
{
"id": "8",
"measure": "vcseFinalStageBids",
"value": 0,
"relatedLot": "2"
}
]
},
"awards": [
{
"id": "1",
"status": "active",
"date": "2026-03-24T00:00:00Z",
"value": {
"amountGross": 140000,
"amount": 116667,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": false,
"suppliers": [
{
"id": "GB-COH-01324196",
"name": "TRUEFORM ENGINEERING LIMITED"
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKJ11",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "1"
}
],
"contractPeriod": {
"startDate": "2026-04-17T00:00:00+01:00",
"endDate": "2033-04-16T23:59:59+01:00",
"maxExtentDate": "2036-04-16T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "Initial contract (7) seven years, and then, if exercised a further option of up to (3) three years"
},
"relatedLots": [
"1"
],
"documents": [
{
"id": "026627-2026",
"documentType": "awardNotice",
"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/026627-2026",
"datePublished": "2026-03-24T10:05:42Z",
"format": "text/html"
}
],
"assessmentSummariesDateSent": "2026-03-24T00:00:00Z",
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2026-04-08T23:59:59+01:00",
"status": "scheduled"
}
]
},
{
"id": "2",
"status": "pending",
"date": "2026-03-24T00:00:00Z",
"value": {
"amountGross": 380000,
"amount": 316667,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": true,
"suppliers": [
{
"id": "GB-COH-01324196",
"name": "TRUEFORM ENGINEERING LIMITED"
}
],
"items": [
{
"id": "2",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKJ1",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "2"
}
],
"standstillPeriod": {
"endDate": "2026-04-02T23:59:59+01:00"
},
"contractPeriod": {
"startDate": "2026-04-17T00:00:00+01:00",
"endDate": "2033-04-16T23:59:59+01:00",
"maxExtentDate": "2036-04-16T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "Up to (7) seven years initial term and then, if exercised a further option of up to (3) three years"
},
"relatedLots": [
"2"
],
"documents": [
{
"id": "026627-2026",
"documentType": "awardNotice",
"noticeType": "UK6",
"description": "Contract award notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/026627-2026",
"datePublished": "2026-03-24T10:05:42Z",
"format": "text/html"
}
],
"assessmentSummariesDateSent": "2026-03-24T00:00:00Z",
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2026-04-08T23:59:59+01:00",
"status": "scheduled"
}
]
}
]
}