TfGM Sponsorship Agency Services Framework

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    "id": "ocds-h6vhtk-04ec2f-2025-06-27T11:56:18+01:00",
    "date": "2025-06-27T11:56:18+01:00",
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                "datePublished": "2025-03-12T14:18:10Z",
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                "datePublished": "2025-03-12T14:34:20Z",
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        "milestones": [
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                "id": "engagement",
                "type": "engagement",
                "description": "Through this procurement process, TfGM is engaging with potential suppliers to participate in a preliminary market engagement exercise, to provide TfGM with an understanding of the current sponsorship marketplace, the optimum ways of working with agencies to maximise income and provide examples of the tools and skills agencies have, to support TfGM's in-house team. This market engagement exercise will be conducted via the ProContract procurement portal. Suppliers can register for free using the following link: https://procontract.due-north.com/Register. Upon registration, the market engagement information (including an RFI and details on how to submit responses) can be found using the following project reference: DN767153. Market engagement responses are required by no later than 4pm on Monday 31st March 2025, via the ProContract portal.",
                "dueDate": "2025-03-31T23:59:59+01:00",
                "status": "scheduled"
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    "parties": [
        {
            "id": "GB-PPON-PNJQ-2746-NWYT",
            "name": "Transport for Greater Manchester",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PNJQ-2746-NWYT"
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            "address": {
                "streetAddress": "2 Piccadilly Place",
                "locality": "Manchester",
                "postalCode": "M1 3BG",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKD33"
            },
            "contactPoint": {
                "name": "Mark McCue",
                "email": "mark.mccue@tfgm.com"
            },
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                "url": "https://tfgm.com/",
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        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "TfGM Sponsorship Agency Services Framework",
        "description": "TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network. This procurement covers the provision of a Sponsorship Agency Services Framework, covering a range of services related to sponsorship acquisition, including; - objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market - identification of potential sponsorship assets within TfGM's portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies - the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market - Sales resource to lead and support on negotiations to secure sales - Contract management and potential account management support for sponsorships on an on-going basis This contract will be tendered via TfGM's procurement portal, ProContract, under project reference DN767153. Suppliers can register, free of charge using the following link: https://procontract.due-north.com/Register.",
        "status": "active",
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                        "id": "79310000",
                        "description": "Market research services"
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                    {
                        "scheme": "CPV",
                        "id": "79340000",
                        "description": "Advertising and marketing services"
                    },
                    {
                        "scheme": "CPV",
                        "id": "79413000",
                        "description": "Marketing management consultancy services"
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                    {
                        "scheme": "CPV",
                        "id": "79416000",
                        "description": "Public relations services"
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        "value": {
            "amountGross": 960000,
            "amount": 800000,
            "currency": "GBP"
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        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
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        "submissionMethodDetails": "This Tender will be conducted via the ProContract procurement portal. Suppliers can register for free using the following link: https://procontract.due-north.com/Register. Upon registration, the tender information (including tender documentation and submission instructions) can be found using the following project reference: DN767153. Tender responses are required by no later than 4pm on Monday 4th August 2025, via the ProContract portal.",
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            "endDate": "2025-08-04T16:00:00+01:00"
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                    "endDate": "2028-08-31T23:59:59+01:00",
                    "maxExtentDate": "2029-08-31T23:59:59+01:00"
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                "hasRenewal": true,
                "renewal": {
                    "description": "The extension period is to be determined through contractual extension provisions and to be mutually agreed between both parties."
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                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Technical Assessment",
                            "description": "Technical (Quality) assessment includes a 5% weighting attributed to Social Value.",
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        "communication": {
            "futureNoticeDate": "2025-04-21T23:59:59+01:00"
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        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 6,
                "method": "withAndWithoutReopeningCompetition",
                "type": "closed",
                "description": "This Sponsorship Agency Services Framework will run for an initial term of 3 years, with the option for a further 1 year extension thereafter. Capped pricing will be required through tender submissions to establish 'Framework pricing', which will remain fixed for the initial 3 year term and will be subject to review for any extension options, in accordance with the guidance set out in the tender information. Pricing is based on a Total Rate Card Price and the Maximum percentage commission rate that can be charged at any time. Please note that all awards under this Framework will be subject to requirements and will be sourced through either a direct award or further competition, pursuant to the guidance set out in the Invitation to Tender documentation. Call-off Contracts awarded following a further competition will be subject to the Most Advantageous Tender (MAT) evaluation criteria."
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