Award

Sponsorship Agency Services Framework Agreement

TRANSPORT FOR GREATER MANCHESTER

This public procurement record has 4 releases in its history.

Award

18 Mar 2026 at 08:02

Tender

27 Jun 2025 at 10:56

Planning

12 Mar 2025 at 14:34

Planning

12 Mar 2025 at 14:18

Summary of the contracting process

Transport for Greater Manchester has recently completed a procurement process focusing on the establishment of a Sponsorship Agency Services Framework Agreement. As a public authority under sub-central government, they have pursued an open procurement method aimed at enhancing non-fare revenue streams to support the transport network in Manchester, United Kingdom. The framework covers services such as market research, advertising, marketing management consultancy, and public relations, with contracts being awarded to small and large businesses. The procurement, tagged as 'award' and 'contract', was finalised on 18th March 2026, with the standstill period set to conclude on 27th March 2026. The contract is set to commence on 29th March 2026 with completion expected by 28th March 2029. This framework allows for possible extensions and will also accommodate call-off contracts based on specifications.

This tender represents a compelling opportunity for businesses in the marketing, advertising, and consultancy sectors to engage with a significant public entity and grow their operations. The framework allows SMEs to compete with larger firms, as evidenced by the awarded suppliers including The Orchard Media & Events Group Limited, Phar Partnerships Ltd, Project50, and others, along with major entities like The Superlative Group, Inc. Companies adept in market research, strategic planning, brand relationship management, and negotiations could significantly benefit from participating in this framework, providing them a platform to leverage their expertise while boosting visibility and fostering potential long-term partnerships. Additionally, the option for contract extensions offers businesses continuity and potential for sustained growth within the framework's primary focus areas.

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Notice Title

Sponsorship Agency Services Framework Agreement

Notice Description

This procurement exercise relates to the establishment of a Framework, to cover Sponsorship Agency Services.

Lot Information

Lot 1

Renewal: The extension period is to be determined through contractual extension provisions and to be mutually agreed between both parties.

Planning Information

Through this procurement process, TfGM is engaging with potential suppliers to participate in a preliminary market engagement exercise, to provide TfGM with an understanding of the current sponsorship marketplace, the optimum ways of working with agencies to maximise income and provide examples of the tools and skills agencies have, to support TfGM's in-house team. This market engagement exercise will be conducted via the ProContract procurement portal. Suppliers can register for free using the following link: https://procontract.due-north.com/Register. Upon registration, the market engagement information (including an RFI and details on how to submit responses) can be found using the following project reference: DN767153. Market engagement responses are required by no later than 4pm on Monday 31st March 2025, via the ProContract portal.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04ec2f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024325-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

79416000 - Public relations services

Notice Value(s)

Tender Value
£800,000 £500K-£1M
Lots Value
£800,000 £500K-£1M
Awards Value
£800,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
18 Mar 20261 months ago
Submission Deadline
4 Aug 2025Expired
Future Notice Date
21 Apr 2025Expired
Award Date
16 Mar 20261 months ago
Contract Period
29 Mar 2026 - 28 Mar 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR GREATER MANCHESTER
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MANCHESTER
Postcode
M1 3BG
Post Town
Manchester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD33 Manchester
Delivery Location
TLD3 Greater Manchester

Local Authority
Manchester
Electoral Ward
Piccadilly
Westminster Constituency
Manchester Central

Supplier Information

Number of Suppliers
5
Supplier Names

PHAR PARTNERSHIPS

PROJECT50

REG

THE ORCHARD MEDIA & EVENTS GROUP

THE SUPERLATIVE GROUP

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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