Award

FOOTFALL DATA MONITORING

REDDITCH BOROUGH COUNCIL

This public procurement record has 2 releases in its history.

Award

23 May 2025 at 15:07

Tender

13 Mar 2025 at 14:51

Summary of the contracting process

The procurement process for the "FOOTFALL DATA MONITORING" contract was initiated by Redditch Borough Council, a public authority operating within the sub-central government sector in the United Kingdom. The procurement, identified by the tender ID DN767094, sought to monitor footfall data within Redditch and surrounding areas. This contract, under the main category of services, was procured through an open competition method, ensuring transparency and accessibility for competitors. The successful award was made on 23rd May 2025, with the contract running from 21st May 2025 to 30th April 2027. The contract's value amounted to £18,500, with a gross value of £22,200, indicating a competitive and cost-effective procurement outcome for Redditch Borough Council.

This procurement offers several growth opportunities for businesses, particularly those involved in data collection and collation services, as indicated by the CPV classification 72314000. Small and medium enterprises (SMEs) specialising in innovative, hardware-free data collection technologies could find this procurement particularly appealing, as it allows for the provision of real-time insights without the need for physical installations. Suppliers like VISITOR INSIGHTS LIMITED, an SME previously engaged for this service, demonstrated potential for expanded service offerings. Companies with capabilities in digital data services, particularly those experienced in providing analytical insights to local authorities, may find this an ideal opportunity to collaborate with public sector clients, enhancing their portfolios and expanding into new regional markets across the UK.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Notice Title

FOOTFALL DATA MONITORING

Notice Description

FOOTFALL DATA MONITORING RBC

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04ecda
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/026875-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72314000 - Data collection and collation services

Notice Value(s)

Tender Value
£20,000 Under £100K
Lots Value
£20,000 Under £100K
Awards Value
Not specified
Contracts Value
£18,500 Under £100K

Notice Dates

Publication Date
23 May 20259 months ago
Submission Deadline
7 Apr 2025Expired
Future Notice Date
Not specified
Award Date
20 May 20259 months ago
Contract Period
20 May 2025 - 30 Apr 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
REDDITCH BOROUGH COUNCIL
Contact Name
Carmen Young
Contact Email
procurement@bromsgroveandredditch.gov.uk
Contact Phone
01527548239

Buyer Location

Locality
REDDITCH
Postcode
B98 8AH
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG12 Worcestershire CC
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)

Local Authority
Redditch
Electoral Ward
Central
Westminster Constituency
Redditch

Supplier Information

Number of Suppliers
1
Supplier Name

VISITOR INSIGHTS

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-04ecda-2025-05-23T16:07:21+01:00",
    "date": "2025-05-23T16:07:21+01:00",
    "ocid": "ocds-h6vhtk-04ecda",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PZZB-1462-NMNR",
            "name": "Redditch Borough Council",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PZZB-1462-NMNR"
            },
            "address": {
                "streetAddress": "Water Stranz Square Town Hall",
                "locality": "redditch",
                "postalCode": "B988AH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG12"
            },
            "contactPoint": {
                "name": "Carmen Young",
                "email": "procurement@bromsgroveandredditch.gov.uk",
                "telephone": "01527548239"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.redditchbc.gov.uk",
                "classifications": [
                    {
                        "scheme": "UK_CA_TYPE",
                        "id": "publicAuthoritySubCentralGovernment",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-12398055",
            "name": "VISITOR INSIGHTS LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "12398055"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PYWR-7969-MHWZ"
                }
            ],
            "address": {
                "streetAddress": "Tower House, Lucy Tower Street",
                "locality": "Lincoln",
                "postalCode": "LN1 1XW",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKF30"
            },
            "contactPoint": {
                "email": "hello@visitorinsights.ai"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://www.visitorinsights.ai/",
                "scale": "sme",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PZZB-1462-NMNR",
        "name": "Redditch Borough Council"
    },
    "tender": {
        "id": "DN767094",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "FOOTFALL DATA MONITORING",
        "description": "FOOTFALL DATA MONITORING RBC",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72314000",
                        "description": "Data collection and collation services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKC",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKD",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKE",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKF",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKG",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKH",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKI",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKJ",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "UKK",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 24000,
            "amount": 20000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "submissionMethodDetails": "https://procontract.due-north.com/Advert?advertId=c7b39e6b-95fe-ef11-8136-005056b64545&p=1bc74770-63ce-e511-810c-000c29c9ba21",
        "submissionTerms": {
            "electronicSubmissionPolicy": "allowed"
        },
        "tenderPeriod": {
            "endDate": "2025-04-07T10:00:00+01:00"
        },
        "enquiryPeriod": {
            "endDate": "2025-04-01T10:00:00+01:00"
        },
        "lots": [
            {
                "id": "1",
                "status": "complete",
                "value": {
                    "amountGross": 24000,
                    "amount": 20000,
                    "currency": "GBP"
                },
                "contractPeriod": {
                    "startDate": "2025-05-01T00:00:00+01:00",
                    "endDate": "2027-04-30T23:59:59+01:00",
                    "maxExtentDate": "2028-04-30T23:59:59+01:00"
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "1 year optional"
                },
                "awardCriteria": {
                    "description": "QUALITY 85% PRICE 15%"
                }
            }
        ],
        "documents": [
            {
                "id": "L-1",
                "documentType": "biddingDocuments",
                "url": "www.procontract.due-north.com/Advert?advertId=c7b39e6b-95fe-ef11-8136-005056b64545&p=1bc74770-63ce-e511-810c-000c29c9ba21"
            },
            {
                "id": "009255-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/009255-2025",
                "datePublished": "2025-03-13T14:51:49Z",
                "format": "text/html"
            }
        ]
    },
    "language": "en",
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-COH-12398055",
                    "name": "VISITOR INSIGHTS LIMITED"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "72314000",
                            "description": "Data collection and collation services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKC",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKE",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKF",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKH",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKJ",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "FOOTFALL DATA MONITORING",
            "status": "active",
            "period": {
                "startDate": "2025-05-21T00:00:00+01:00",
                "endDate": "2027-04-30T23:59:59+01:00"
            },
            "value": {
                "amountGross": 22200,
                "amount": 18500,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2025-05-21T00:00:00+01:00",
            "documents": [
                {
                    "id": "026875-2025",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/026875-2025",
                    "datePublished": "2025-05-23T16:07:21+01:00",
                    "format": "text/html"
                }
            ]
        }
    ]
}