Award

VSEH25001 - Social Media China

VISITSCOTLAND

This public procurement record has 2 releases in its history.

Award

23 Dec 2025 at 12:55

Tender

27 Mar 2025 at 16:31

Summary of the contracting process

VisitScotland has completed a procurement process aimed at securing social media representation services in China, under the title "VSEH25001 - Social Media China." This process falls under the marketing services category, with the primary focus on enhancing VisitScotland's presence in the Chinese market. The procurement, managed through an open procedure, commenced with a tender announcement on 27th March 2025 and culminated in the award of the contract on 11th August 2025. The total value of the contract stood at £401,400, and the prestigious contract was awarded to Dragon Trail International, a company based in Beijing, China. The procurement was concluded by 23rd December 2025, marking the transition from the active tender to a contract award status. VisitScotland, headquartered in Edinburgh, played a crucial role as a central purchasing body for this project.

This tender represents a significant opportunity for businesses specialising in digital marketing, particularly those with expertise in fostering organic growth and engagement within the tourism sector. Companies capable of offering strategic planning, consistent personnel, and sustainability considerations were well-positioned to compete. Not only does this contract open avenues for expanding business operations into the Chinese market, but it also encourages partnerships between UK-based agencies and international firms, such as Dragon Trail International. The inclusion of a comprehensive quality-based award criterion, alongside a substantial pricing component, highlights the emphasis on both performance and financial competitiveness. This opportunity holds particular potential for SMEs ready to leverage their skills in digital content creation and marketing services tailored to international markets.

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Notice Title

VSEH25001 - Social Media China

Notice Description

VisitScotland is seeking to appoint a suitably qualified vendor for the provision of Social Media Representation in China.

Lot Information

Lot 1

VisitScotland is seeking to appoint a suitably qualified agency for the provision of Social Media Representation in China.

Renewal: Renewal subject to ongoing demand of services

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-04f9b9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085824-2025
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£405,000 £100K-£500K
Lots Value
£405,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£401,400 £100K-£500K

Notice Dates

Publication Date
23 Dec 20252 months ago
Submission Deadline
2 May 2025Expired
Future Notice Date
Not specified
Award Date
10 Aug 20256 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Billy Hislop
Contact Email
billy.hislop@visitscotland.com
Contact Phone
Not specified

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
1
Supplier Name

DRAGON TRAIL INTERNATIONAL

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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