Tender

Visit Liverpool Media Brief 2025 - Summer / Christmas Campaign Tender

LIVERPOOL CITY COUNCIL

This public procurement record has 2 releases in its history.

TenderCancellation

12 Jun 2025 at 08:53

UK12 - Procurement Termination Notice
Tender

09 May 2025 at 16:15

UK4 - Tender Notice
Summary of the contracting process

Liverpool City Council initiated a tender aimed at enhancing its seasonal media campaigns for the summer and Christmas periods in 2025. The tender invitation focused on amplifying campaign messaging, increasing website traffic, and boosting social media engagement through strategic partnerships with travel entities like Avanti West Coast Trains. The procurement process was conducted as an open competition under a below-threshold category, primarily targeting marketing management consultancy services. The tender period concluded on 23rd May 2025, specifying service delivery within the UKD72 region of the United Kingdom. The campaign's legal framework was based on the UKPGA legislation, 2023/54.

This tender offered lucrative opportunities for businesses specialising in marketing and media consultancy, particularly small and medium-sized enterprises (SMEs), and those serving the voluntary, community, and social enterprise (VCSE) sectors. With a contract value of £90,000 excluding VAT, successful bidders would have engaged in vibrant promotional activities, potentially leading to expanded business relationships within the travel and tourism industry. The procurement method encouraged electronic submissions, making it accessible for innovative firms to compete effectively. The award criteria focused on quality, social value, and pricing, promoting sustainable business growth and strategic marketing influence within the Liverpool City region.

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Notice Information

Notice Title

Visit Liverpool Media Brief 2025 - Summer / Christmas Campaign Tender

Notice Description

Liverpool City Council is delivering campaigns that are seasonal, working with travel partner Avanti West Coast Trains. Summer and Christmas are key periods for the city region to encourage visitors to add LCR to their travel plans for city breaks and day visits. A media campaign is required to amplify campaign messaging, increase visits to the website and social media engagement. New creative will be provided for both campaigns and there will be a dedicated landing page on VisitLiverpool.com as the call to action.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-051035
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/031759-2025
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK12 - Procurement Termination Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£90,000 Under £100K
Lots Value
£90,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Jun 20258 months ago
Submission Deadline
23 May 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
8 Jun 2025 - 8 Jun 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Cancelled
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LIVERPOOL CITY COUNCIL
Additional Buyers

MISSING

Contact Name
Not specified
Contact Email
commercialprocurement@liverpool.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LIVERPOOL
Postcode
L3 1DS
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLD72 Liverpool
Local Authority
Liverpool
Electoral Ward
Waterfront South
Westminster Constituency
Liverpool Riverside

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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