Tender

UOW962 - Advertising and Media Buying Services

UNIVERSITY OF WORCESTER

This public procurement record has 5 releases in its history.

Tender

10 Jul 2025 at 16:10

UK4 - Tender Notice
PlanningUpdate

16 May 2025 at 13:31

UK2 - Preliminary Market Engagement Notice
PlanningUpdate

16 May 2025 at 13:30

UK2 - Preliminary Market Engagement Notice
PlanningUpdate

16 May 2025 at 13:29

UK2 - Preliminary Market Engagement Notice
Planning

16 May 2025 at 13:26

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The University of Worcester is currently at the tender stage of a procurement process for their UOW962 project, seeking expertise in Advertising and Media Buying Services. The procurement aims to appoint an agency that can provide comprehensive campaign planning, media buying, and strategy development. The targeted industry category is advertising services, with the primary focus being on supporting student recruitment and enhancing the institution's visibility. Located in Worcester, United Kingdom, this selective procurement process follows a competitive flexible procedure, slated to conclude with the award by 24th November 2025. Interested agencies can express their interest by 7th August 2025, with an enquiry period ending on 1st August 2025.

This tender represents a valuable opportunity for agencies with a strong grasp of the Higher Education sector and digital advertising strategies to collaborate closely with the University. Businesses equipped with the ability to deliver integrated media planning, provide strategic insights, and manage cost-effective campaigns are well-suited to compete. The process involves a conditional participation stage, followed by tender submission and interviews, making it an excellent prospect for agencies adept in demonstrating technical ability and offering value for money. Successful bidders will enter a contract potentially extending up to 2029, thereby securing a long-term partnership and business growth opportunity within the academic sector.

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Notice Information

Notice Title

UOW962 - Advertising and Media Buying Services

Notice Description

The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: * Deliver integrated media planning and buying services. * Provide strategic insights and recommendations. * Ensure value for money through cost-effective ad placements and discounts. * Manage campaigns proactively with data-driven optimisations. * Advise on emerging advertising trends and innovations.

Lot Information

Lot LOT-0001

Renewal: 1 x 12 month extension following successful performance during the initial contract period

Planning Information

Interested agencies should complete and return the questionnaire available on the University's In-tend portal (https://in-tendhost.co.uk/universityofworcester)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0515f2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/039085-2025
Current Stage
Tender
All Stages
Planning, Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£920,000 £500K-£1M
Lots Value
£920,000 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Jul 20257 months ago
Submission Deadline
1 Aug 2025Expired
Future Notice Date
1 Jul 2025Expired
Award Date
Not specified
Contract Period
1 Jan 2026 - 31 Dec 2028 3-4 years
Recurrence
2029-07-10

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF WORCESTER
Contact Name
Not specified
Contact Email
uwtenders@worc.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
WORCESTER
Postcode
WR2 6AJ
Post Town
Worcester
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG12 Worcestershire CC
Delivery Location
Not specified
Local Authority
Worcester
Electoral Ward
St Clement
Westminster Constituency
Worcester

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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