UOW962 - Advertising and Media Buying Services

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    "date": "2026-03-19T13:42:19Z",
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    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PYJR-8772-LLDP",
            "name": "University of Worcester",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PYJR-8772-LLDP"
            },
            "address": {
                "streetAddress": "Henwick Grove",
                "locality": "Worcester",
                "postalCode": "WR2 6AJ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKG12"
            },
            "contactPoint": {
                "email": "uwtenders@worc.ac.uk",
                "name": "Kathy Preece"
            },
            "roles": [
                "buyer"
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            "details": {
                "url": "http://www.worcester.ac.uk/",
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                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
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            }
        },
        {
            "id": "GB-PPON-PHLQ-2883-GGWN",
            "name": "RH Advertising Limited",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PHLQ-2883-GGWN"
            },
            "address": {
                "streetAddress": "1st Floor Richmond Court",
                "locality": "Exeter",
                "postalCode": "EX13QS",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKK43"
            },
            "contactPoint": {
                "email": "mitch@rhadvertising.co.uk"
            },
            "roles": [
                "supplier"
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            "details": {
                "scale": "sme",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        },
        {
            "id": "GB-COH-03909789",
            "name": "RH Advertising",
            "identifier": {
                "scheme": "GB-COH",
                "id": "03909789"
            },
            "address": {
                "streetAddress": "Emperor Way",
                "locality": "Exeter",
                "postalCode": "EX1 3QS",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKK43"
            },
            "contactPoint": {
                "email": "mitch@rhadvertising.co.uk",
                "telephone": "01392219797"
            },
            "roles": [
                "supplier"
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            "details": {
                "scale": "large",
                "vcse": false,
                "publicServiceMissionOrganization": false,
                "shelteredWorkshop": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PYJR-8772-LLDP",
        "name": "University of Worcester"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Interested agencies should complete and return the questionnaire available on the University's In-tend portal (https://in-tendhost.co.uk/universityofworcester)",
                "dueDate": "2025-06-06T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
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                "id": "022267-2025",
                "documentType": "marketEngagementNotice",
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                "description": "Preliminary market engagement notice on Find a Tender",
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                "description": "Preliminary market engagement notice on Find a Tender",
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    "tender": {
        "id": "UOW962 2025/26",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "UOW962 - Advertising and Media Buying Services",
        "description": "The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: * Deliver integrated media planning and buying services. * Provide strategic insights and recommendations. * Ensure value for money through cost-effective ad placements and discounts. * Manage campaigns proactively with data-driven optimisations. * Advise on emerging advertising trends and innovations.",
        "items": [
            {
                "id": "LOT-0001",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341000",
                        "description": "Advertising services"
                    }
                ],
                "relatedLot": "LOT-0001"
            }
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                    "endDate": "2028-12-31T23:59:59+00:00",
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                },
                "hasRenewal": true,
                "status": "complete",
                "value": {
                    "amountGross": 11040000,
                    "amount": 920000,
                    "currency": "AED"
                },
                "awardCriteria": {
                    "weightingDescription": "For the Conditions of Participation stage, tenderers will be shortlisted using the following criteria: Technical Ability - 70% Resource Capacity - 30% For the Tender Stage, the following criteria will be used: Quality - 65% Price and Value for Money - 35%",
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                        {
                            "type": "price",
                            "name": "Simple description",
                            "description": "For the Conditions of Participation stage, tenderers will be shortlisted using the following criteria: Technical Ability - 70% Resource Capacity - 30% For the Tender Stage, the following criteria will be used: Quality - 65% Price and Value for Money - 35%"
                        }
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                },
                "renewal": {
                    "description": "1 x 12 month extension following successful performance during the initial contract period"
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            "futureNoticeDate": "2025-07-01T23:59:59+01:00"
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        "status": "complete",
        "value": {
            "amountGross": 11040000,
            "amount": 920000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Competitive flexible procedure",
        "procedure": {
            "features": "The tender process will comprise of three stages: Stage 1 - Conditions of Participation. Interested agencies should complete the Procurement Specific Questionnaire on the University's tender portal (https://in-tendhost.co.uk/universityofworcester). Following evaluation of these questionnaire, the University shall shortlist to six tenderers to proceed to the tender stage. Stage 2 - Tender - shortlisted suppliers will be invited to submit a tender responding to the University's ITT. Following evaluation of the tender submissions, tenderers will be shortlisted to three tenderers to proceed to interview. Stage 3 - Interview - the three shortlisted tenderers will be invited to present their tender proposal to the University."
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        "submissionMethodDetails": "https://in-tendhost.co.uk/universityofworcester",
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            "electronicSubmissionPolicy": "allowed",
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        "expressionOfInterestDeadline": "2025-08-07T12:00:00+00:00",
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                "url": "https://in-tendhost.co.uk/universityofworcester"
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                "id": "conflictOfInterest",
                "documentType": "conflictOfInterest",
                "description": "Not published"
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                "id": "039085-2025",
                "documentType": "tenderNotice",
                "noticeType": "UK4",
                "description": "Tender notice on Find a Tender",
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        "hasRecurrence": true,
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    "bids": {
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