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UOW962 - Advertising and Media Buying Services

University of Worcester

This public procurement record has 7 releases in its history.

Award

19 Mar 2026 at 13:42

UK7 - Contract Details Notice
Award

24 Feb 2026 at 09:34

UK6 - Contract Award Notice
Tender

10 Jul 2025 at 17:10

UK4 - Tender Notice
PlanningUpdate

16 May 2025 at 14:31

UK2 - Preliminary Market Engagement Notice
PlanningUpdate

16 May 2025 at 14:30

UK2 - Preliminary Market Engagement Notice
PlanningUpdate

16 May 2025 at 14:29

UK2 - Preliminary Market Engagement Notice
Planning

16 May 2025 at 14:26

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The University of Worcester, a sub-central public authority located in Worcester, UK, is currently in the award stage of the procurement process for 'Advertising and Media Buying Services'. The tender, identified by the ID UOW962 2025/26, aims to appoint an advertising agency with expertise in campaign planning, media buying, and strategy development. This contract is valued at £2,400,000 GBP and is scheduled to run from 17th March 2026 to 16th March 2028, with an option for a 12-month renewal. The procurement method employed is a competitive flexible procedure, focusing on advertising services in the higher education sector.

These services provide substantial opportunities for agencies with proficiency in higher education digital marketing and those skilled in designing student-focused campaigns. Businesses that can deliver integrated media planning, cost-effective ad placements, and digital optimisations are well-suited for this contract. The University seeks an agency capable of strategic insight provision and adept at leveraging emerging advertising trends to enhance engagement and conversion rates. Adeptness in digital advertising best practices and understanding the higher education landscape will be pivotal for success in this tender.

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Notice Information

Notice Title

UOW962 - Advertising and Media Buying Services

Notice Description

The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester. The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions. The University seeks an agency that will: * Deliver integrated media planning and buying services. * Provide strategic insights and recommendations. * Ensure value for money through cost-effective ad placements and discounts. * Manage campaigns proactively with data-driven optimisations. * Advise on emerging advertising trends and innovations.

Lot Information

Lot LOT-0001

Renewal: 1 x 12 month extension following successful performance during the initial contract period

Planning Information

Interested agencies should complete and return the questionnaire available on the University's In-tend portal (https://in-tendhost.co.uk/universityofworcester)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0515f2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/025192-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£920,000 £500K-£1M
Lots Value
£920,000 £500K-£1M
Awards Value
£2,000,000 £1M-£10M
Contracts Value
£2,000,000 £1M-£10M

Notice Dates

Publication Date
19 Mar 20265 months ago
Submission Deadline
1 Aug 2025Expired
Future Notice Date
1 Jul 2025Expired
Award Date
19 Feb 20266 months ago
Contract Period
17 Mar 2026 - 16 Mar 2028 2-3 years
Recurrence
2029-07-10

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
University of Worcester
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WORCESTER
Postcode
WR2 6AJ
Postcode Area
Worcester
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG12 Worcestershire CC
Delivery Location
Not specified
Local Authority
Worcester
Electoral Ward
St Clement
Westminster Constituency
Worcester

Supplier Information

Number of Suppliers
2
Supplier Names

RH Advertising

RH Advertising Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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